Speaking
Presentations & Podcasts
Podcasts
Professional Services Marketing Podcast: Good Research
Good research begins with a good framework. Listen in, as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and provide you with resources to get started.
Demystifying Market Research Podcast
Listen in as I chat with Keelin Cox of the AEC Marketeer podcast about what exactly market research is, and why your firms should invest in research! Head to bit.ly/marketresearchpodcast to listen to the entire episode
The Value Of Market Research For AEC Firms
Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their current markets. Head to bit.ly/aecmarketresearch to find out; How you know you’re doing “good” research? How should you incorporate your findings into your marketing strategy? And More!
Demystifying Annual AEC Business Planning
Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this episode, I sat down with Lindsay Diven, of Marketers Take Flight. We demystify the entire process for you. We discuss different types of plans, including strategic and marketing plans, providing invaluable insights to help you navigate your way to success with confidence. Head to bit.ly/aecbusinessplans to listen to the full episode!
2024 Events
Amplify AEC
July 24, 2024
Conference Session: “Growing Your Firm With Effective Business Planning,” July 24, 2024 3:30pm – 4:30pm MDT
SDA Dallas Chapter
April 25, 2024
Session: “How to use Neuroscience, Client Personas and Empathy Mapping to Stand Out,” April 25, 2024 12:00pm – 1:00pm CST
SMPS Seattle
April 18, 2024
Community Workshop: “Market Research to Win Work Now.” April 18, 2024 12:00pm – 1:00pm PDT
MVRC Omaha
April 4, 2024
Breakout Session: “Growing Your Firm With Effective Business Plans – Business Development Track ,” April 4, 2024 3:20pm – 4:20pm CDT
Want More Flamingo?
If you need an innovative presenter for your event or chapter please contact Sarah!
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Past Events
2023
SMPS Atlanta – “Diving Into Market Research: Best Practices for Business Growth”
SMPS Southern Regional Conference – “Find your Research Vibe” and “Marketing and BD Jam Best with Unified Market Research”
SMPS NERC – “Market Research Simplified”
SMPS Ontario – “Market Research Simplified”
M&A Next Symposium – “Implications of AI in M&A Strategy”
Amplify A/E/C Digital – “Fall Planning”
SMPS North Texas – “How Market Research Can Influence Your Strategy”
2022 and older
SMPS Tampa Bay – “Market Research Simplified”
Project Mark Webinar – “Make Strategic Planning Your Superpower”
M&A Next Symposium – “Using Market Research to Drive M&A Strategy”
SMPS Colorado – “How to Use Neuroscience, Client Personas, and Empathy Mapping to Stand Out”
SMPS Missouri Valley Regional Conference – “How Market Research Can Influence Your Strategy”
SMPS Missouri Valley Regional Conference – “How to Use Neuroscience, Client Personas, and Empathy Mapping to Stand Out”
SMPS Southeastern Regional Conference – “How to Use Neuroscience, Client Personas, and Empathy Mapping to Stand Out”
SMPS Southern Regional Conference – “How Market Research Can Influence Your Strategy”
SMPS Southwest Regional Conference – “Branding – Beyond the Logo”
BUILT National Conference – “Leveraging Brand Experience to Create Customer Loyalty”
Elevate Marketing Advisors: Caffeine Quarantine Learning Series – “How to Use Neuroscience, Client Personas, and Empathy Mapping to Stand Out”
SMPS Build Business – “How Market Research Can Influence Your Strategy”
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