Marketing, communications and BD Strategy

Knit your teams together to reach a common goal

Align your company vision, BD Direction and Market Priorities


The bull horn of your company internally and externally, these three disciplines are not always in sync. Aligning the company vision, BD direction, and market priorities is a powerful way to plan for the future. Each of these disciplines has tools to inform the other:

  • Leadership has a direction for the company.
  • Marketing has tools for competitive analysis, client information and market research.
  • BD and project teams talk with the client every day to hear what they are thinking about now and in the future.

When these three feed each other, that’s when growth happens!  Knitting your teams together creates an agile approach to all of your marketing, communications and BD activities.

Relevant Blog Posts

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Strategic planning is an extraordinarily complex and integrated topic that requires analysis and consideration of individual and organizational psychology, psychographic, and social-technographic information in addition to KPIs and market data. It is a phenomenal...


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