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Marketing, communications and BD Strategy

Knit your teams together to reach a common goal

Align your company vision, BD Direction and Market Priorities

 

The bull horn of your company internally and externally, these three disciplines are not always in sync. Aligning the company vision, BD direction, and market priorities is a powerful way to plan for the future. Each of these disciplines has tools to inform the other:

  • Leadership has a direction for the company.
  • Marketing has tools for competitive analysis, client information and market research.
  • BD and project teams talk with the client every day to hear what they are thinking about now and in the future.

When these three feed each other, that’s when growth happens!  Knitting your teams together creates an agile approach to all of your marketing, communications and BD activities.

Relevant Blog Posts

Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide

Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide

In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing expectations of end users. To stay ahead of the curve and thrive in this new environment, it’s crucial to reevaluate your business development (BD) and marketing strategies.

A/E/C Marketing and Artificial Intelligence (AI)

A/E/C Marketing and Artificial Intelligence (AI)

Kristin Kautz an AI expert (and enthusiast!) breaks down the basics of artificial intelligence into digestible pieces while ‘drowning out the noise’ of what everyone on the internet tells us AI is or isn’t.

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