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BD Strategy
Knit your teams together to reach a common goal
Align your company vision, BD Direction and Market Priorities
The bull horn of your company internally and externally, these three disciplines are not always in sync. Aligning the company vision, BD direction, and market priorities is a powerful way to plan for the future. Each of these disciplines has tools to inform the other:
- Leadership has a direction for the company.
- Marketing has tools for competitive analysis, client information and market research.
- BD and project teams talk with the client every day to hear what they are thinking about now and in the future.
When these three feed each other, that’s when growth happens! Knitting your teams together creates an agile approach to all of your marketing, communications and BD activities.
Relevant Blog Posts
Let’s talk about vision (for REAL this time)
Not just in the strategy retreat. Not just in a slide deck. We mean the kind of vision that shows up in hallway conversations, kickoff meetings, and those “what are we even doing here?” moments. “We’re not forecasting 2035 anymore. We’re asking how this year can...
Leading through change: Highlights from the SMPS PRC Fellows Hosted Forum
On Thursday, January 30, at the SMPS PRC 2025 conference, A/E/C marketers buzzed with ideas, connections, and debates about what lies ahead. The excitement reached its peak during the Fellows Hosted Forum, where five dynamic leaders—Josh Miles, Donna Corlew, FSMPS,...
New Year, New Technology
Unless your head’s been buried in the sand, you know that artificial intelligence (AI) has been in the limelight for good and bad reasons. One of the things that sets businesses apart is their ability to innovate which often means embracing new technology; In this case, AI. At The Flamingo Project, one of our core values is being curious. We also believe in sharing generously, which is why we want to help you understand how to harness the power of artificial intelligence to help you win work differently.