Meet Sarah

curious researcher, growth strategist, and head bird

Sarah is a one-woman operation with a team of trusted partners focused on one goal: growth. When you work with Sarah, you can expect research and strategies that align your business with your growth goals.

Expect: An Easy Relationship

Sarah’s clients prize her relaxed and easy working style that is tailored to your exact needs. You always work with Sarah and get exactly what you need, and none of what you don’t.

Expect: Growth Rooted in Research

As one of the leading AEC researchers in the country, Sarah’s strategic growth plans are always based on data.

Expect: Access to AEC Experts

As a one-woman operation, Sarah regularly makes referrals to experts who are best-in-field in the AEC industry and tailored to the budget of your specific project.

Past President



Sarah is heavily involved in SMPS, serving as the Dallas president from 2021 to 2022. During her presidency, she worked with Fort Worth to reenvision how SMPS serves the market, and together Dallas and Fort Worth formed an SMPS North Texas chapter. She is presently serving as a trustee of the SMPS Foundation.

About Sarah

Sarah graduated from a liberal arts college. It means that while she has a degree in Business Administration, Communication Arts, and Spanish, those limiting descriptors only tell part of the story. Her entire career has shown the skill of bringing disparate information together to find an actionable path.

A little about that…

Sarah is a marketer who found herself at an architecture firm over 20 years ago learning the craft of architecture and the politics of development. Who knew this first professional job would ignite a passion for placemaking and the impact planning and design make in our communities?

Flash forward a couple years, Sarah was invited to join an architectural firm with a 60-year reputation in public K-12 work to begin a regional higher education practice. What a thrill and adventure it was to build something that required research, remessaging, repositioning and pursuit strategy for a 60-year old firm! Sarah was successful and took that model “on the road” to all the firm’s offices across the US. 7 in total. By the end, Sarah was an Associate, over all the firm’s marketing, service growth, M&A research and strategy – frankly anything that had growth written on it.

From a National Education focus, Sarah went global with an Interior Architecture firm focused on luxury hospitality. The firm had offices in Singapore, Shanghai, Los Angeles, Dallas, New York, Dubai and Paris. After research and understanding that the luxury hospitality market was changing drastically, they wanted to diversify and launch sub brands to tackle various markets across the globe. The travel was intense, the time zones were exhausting, but going global is eye opening and exciting in all the right ways.

Where do you go from there? Well, Sarah really wanted to help AEC firms do what she loves, GROW. Whether that is through Marketing or BD strategies…it doesn’t matter, they all need the right information at the right time. So from there, The Flamingo Project was born.

Regardless, having an experienced AEC Strategist who understands the nuances of how firms win work and the information required to make decisions about new markets, services and geographies is essential to seeing your vision realized.


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