Brand and messaging

Help your brand evolve for new markets

Align your brand with your growth efforts


Brands evolve over time and ensuring the brand and its message resonates with existing and new growth efforts is important. Frequently firms try to make their existing brand work in new markets. But, we know how it feels to be sold something that looks like it isn’t a focus or strength of a firm.

Based on the research and vision, we align your brand with where you want to go.

See what people are saying!

As always, I really appreciate how you deal with our team. Your attention and work has made something I’d dreaded doing with our firm a really welcome and successful process.”

-Russell Kelly, Energy Architecture 

“After a change in leadership at KW in 2021, the company underwent a brand refresh which included the unveiling of a new logo. With the guidance of Sarah Kinard and The Flamingo Project, we successfully continued our rebranding efforts, which included an overhaul of our firm’s messaging and the development of an annual marketing campaign plan. Sarah skillfully led us through various exercises and sessions, resulting in the establishment of new company values, market focused personas, key messaging statements, and an updated firm description. Collaborating with Sarah was an invaluable experience for our marketing team. Her ability to empathize with our position and effectively communicate innovative ideas to the leadership team was truly remarkable. I wholeheartedly recommend The Flamingo Project for any research or rebranding project.”

– Chris Martinez, Senior Marketing Manager, KW Landscape Architects

For the first time in our firm’s 17-year history, we now have a wonderfully crafted vision and mission statement thanks to The Flamingo Project. I was amazed at Sarah‘s abilities to spend two days with our firm leaders and in that short amount of time, understand who we are, what we do, and what we stand for. She has an innate ability to quickly synthesize two days worth of brainstorming and information dumps into a very succinct messaging document. The clarity with which she delivered the first draft of these two statements was amazing. The best part about working with Sarah is how she makes the process fun and engaging. I would strongly recommend her to any firm wanting to update its branding and messaging content.”

– Cynthia Brown, Energy Architecture


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