Client Personas & Empathy Mapping
Speaking
Use Neuroscience to Build Better Connections—and Win More Work
Your clients are people—not just project opportunities.
Understanding what drives their decisions, how they think, and where they’re coming from isn’t soft stuff—it’s strategy. This interactive session explores how neuroscience, empathy mapping, and persona-building can help your firm communicate with clarity, stand out in the market, and position your team to grow in more human, intelligent ways.
Attendees Will Walk Away With:
- A working knowledge of how neuroscience informs decision-making in the client journey.
- Clear definitions of client personas, what they are, and why they matter for strategy.
- A practical walkthrough of the 5E Framework to apply empathy mapping to your real clients.
- Sample personas you can adapt and use immediately.
- Tactics for uncovering themes, content ideas, and innovation opportunities through client insight.
- New tools to strengthen collaboration across marketing, BD, and project delivery teams.
Format & Duration
This flexible session works great as a conference talk (60 minutes) or a deep-dive half-day workshop. Your team will leave with new perspectives—and a toolkit they can put to use right away.
Why this session matters
Empathy isn’t just a buzzword—it’s your competitive edge. When you understand your client’s wants, needs, and fears, you make better decisions, create stronger messaging, and ultimately, win more of the right work.
“Empathy mapping aims to create a deeper understanding of the client, fostering emotional intelligence and buying within the team.”
Empathy is your business advantage
Discover how neuroscience and client personas unlock deeper understanding, stronger messaging, and smarter strategy—so you win work with your clients, not just from them.
Let’s humanize your strategy.
Connect with your clients in ways that matter. Book Sarah to train your team in practical empathy strategies that align with growth.
Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide
In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing expectations of end users. To stay ahead of the curve and thrive in this new environment, it’s crucial to reevaluate your business development (BD) and marketing strategies.
Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide
In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing expectations of end users. To stay ahead of the curve and thrive in this new environment, it’s crucial to reevaluate your business development (BD) and marketing strategies.
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