MARKET RESEARCH SIMPLIFIED
Speaking
Grow your business with actionable insight
Is your firm evolving its strategy or responding to shifting markets?
You’re not alone—and you’re likely already doing some form of market research. But are you doing the right kind? This session helps your team get clear on what market research actually is, how to use it effectively, and how to ensure it informs decisions that drive growth.
Change is constant. Information is your compass.
Attendees will walk away with:
- A crystal-clear definition of market research and why most firms underestimate its power.
- A breakdown of the five highest-ROI research types and how to apply them to your firm’s goals.
- A practical framework to craft the right research questions that lead to meaningful strategic action.
- Hands-on examples of using research to inform pursuits, validate new services, and uncover market opportunities.
- An understanding of the growth matrix—a tool that connects strategy, innovation, and research.
Format and duration
This session is flexible! It can be delivered as a dynamic one-hour conference presentation or expanded into a half-day workshop for your internal team. Either way, your team will leave energized, informed, and ready to act.
Why this session Matters
Market research isn’t just for big rebrands or annual planning. It’s the difference between following your gut and making bold, confident moves backed by insight. Whether you’re launching new services, entering new markets, or refining your position, this session is your launchpad.
“GO Strategies highly recommends The Flamingo Project when you need research that goes the extra mile and really gets your strategic planning to whole new level.”
Ready to bring this to your team?
Make smarter moves with research that fuels real strategy
Learn how to ask the right questions, choose the best research methods, and turn insight into action—whether you’re chasing growth, entering new markets, or just trying to stay ahead of the curve.
Let’s make strategy smarter.
Book Sarah for your next event or team training and empower your organization to grow with purpose.
Growth Strategy in a Time of “What Now?”
Let’s face it: growth isn’t a straight line. It’s more like a tangle of spaghetti—especially in the AEC industry right now. Markets are jittery. Federal funding is murky. Your principals are pulling in different directions, and “just go after everything” is starting...
Professional Services Marketing Podcast: Good Research
Good research begins with a good framework. Listen in, as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and provide you with resources to get started.
From buzzwords to breakouts: Inside the AI Exchange
What happens when you mix five powerhouse AEC marketers, a room full of curious professionals, and just enough flair to keep things fabulous? You get the AI Exchange From Practice to Implementation, an energizing, insight-packed event brought to life by SMPS North...