MARKET RESEARCH SIMPLIFIED
Speaking
Grow your business with actionable insight
Is your firm evolving its strategy or responding to shifting markets?
You’re not alone—and you’re likely already doing some form of market research. But are you doing the right kind? This session helps your team get clear on what market research actually is, how to use it effectively, and how to ensure it informs decisions that drive growth.
Change is constant. Information is your compass.
Attendees will walk away with:
- A crystal-clear definition of market research and why most firms underestimate its power.
- A breakdown of the five highest-ROI research types and how to apply them to your firm’s goals.
- A practical framework to craft the right research questions that lead to meaningful strategic action.
- Hands-on examples of using research to inform pursuits, validate new services, and uncover market opportunities.
- An understanding of the growth matrix—a tool that connects strategy, innovation, and research.
Format and duration
This session is flexible! It can be delivered as a dynamic one-hour conference presentation or expanded into a half-day workshop for your internal team. Either way, your team will leave energized, informed, and ready to act.
Why this session Matters
Market research isn’t just for big rebrands or annual planning. It’s the difference between following your gut and making bold, confident moves backed by insight. Whether you’re launching new services, entering new markets, or refining your position, this session is your launchpad.
“GO Strategies highly recommends The Flamingo Project when you need research that goes the extra mile and really gets your strategic planning to whole new level.”
Ready to bring this to your team?
Make smarter moves with research that fuels real strategy
Learn how to ask the right questions, choose the best research methods, and turn insight into action—whether you’re chasing growth, entering new markets, or just trying to stay ahead of the curve.
Let’s make strategy smarter.
Book Sarah for your next event or team training and empower your organization to grow with purpose.
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