Reports

New Market Assessment

 

Exploring new opportunities, the smart way

Thinking about entering a new identified market? This report gives you the lay of the land. We dig into who’s out there, what’s changing, and where there’s real room for your services. It’s all about helping you move into new spaces strategically — and with less guesswork.

Questions we can answer

  • Which markets are underserved or experiencing rapid regulatory or technological disruption, creating demand for specialized expertise?
  • What entry strategies (e.g., partnerships, acquisitions, organic expansion) are most viable given local competition, resource availability, and regulatory complexity?
  • How can existing service offerings be adapted or bundled to address unmet needs in target markets, such as compliance support or integrated project delivery?

Actionable results

  • Target markets with high demand
  • Develop tailored service packages combining technical expertise, compliance support, and technology integration to differentiate from local competitors.
  • Pursue strategic alliances with local firms or public agencies to mitigate entry risks and accelerate market penetration.

Interactive reports

Market Readiness Dashboards: Interactive maps highlighting funding hotspots, regulatory deadlines, and project pipelines.

Competitive Landscape Analysis: Benchmarks of local players, service gaps, and pricing trends.

Regulatory Impact Modeling: Forecasts of policy changes on market demand and project feasibility.

Multi-Format Deliverables: Customizable presentations (PowerPoint), datasets (Excel), and scenario-planning tools (web apps).

Relevant Blog Posts

Growth Strategy in a Time of “What Now?”

Growth Strategy in a Time of “What Now?”

Let’s face it: growth isn’t a straight line. It’s more like a tangle of spaghetti—especially in the AEC industry right now. Markets are jittery. Federal funding is murky. Your principals are pulling in different directions, and “just go after everything” is starting...

Keep it simple: Visioning for 2025

Keep it simple: Visioning for 2025

February is a time for reflection at The Flamingo Project. We look back on the past year and cast a vision for what’s ahead. January often feels like a whirlwind of “new year, new you” energy, so we let the dust settle, find our footing, and then go.  If you’re...

Professional Services Marketing Podcast: Good Research

Professional Services Marketing Podcast: Good Research

Good research begins with a good framework. Listen in, as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and provide you with resources to get started.