Presentations & Podcasts


Professional Services Marketing Podcast: Good Research

Professional Services Marketing Podcast: Good Research

Good research begins with a good framework. Listen in, as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and provide you with resources to get started.

Demystifying Market Research Podcast

Demystifying Market Research Podcast

Listen in as I chat with Keelin Cox of the AEC Marketeer podcast about what exactly market research is, and why your firms should invest in research! Head to bit.ly/marketresearchpodcast to listen to the entire episode

The Value Of Market Research For AEC Firms

The Value Of Market Research For AEC Firms

Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their current markets. Head to bit.ly/aecmarketresearch to find out; How you know you’re doing “good” research? How should you incorporate your findings into your marketing strategy? And More!

Demystifying Annual AEC Business Planning

Demystifying Annual AEC Business Planning

Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this episode, I sat down with Lindsay Diven, of Marketers Take Flight. We demystify the entire process for you. We discuss different types of plans, including strategic and marketing plans, providing invaluable insights to help you navigate your way to success with confidence. Head to bit.ly/aecbusinessplans to listen to the full episode!

2023 Events

SMPS Tampa

November 2, 2023

Conference Session: “Business Plans Simplified,” November 2, 2023 11:00am – 12:00pm EST

SMPS North Texas

November 14, 2023

Conference Session: “How Market Research Can Influence Your Strategy,”                              November 14, 2023 9:00am – 10:00am CST


Amplify AlElC Digital 2023

On Demand through November 1, 2023

Session: “Fall Planning”                                      Available online, on-demand through November 1, 2023 23

M&A Next Symposium

September 13, 2023

Breakout Session: “Implications of AI in M&A Strategy,”                                                     September 13, 2023 2:15pm – 3:15pm CST


SMPS Ontario

January 23, 2023

Conference Session: “Market Research Simplified,” January 23, 2023 12:00pm – 1:30pm EST


May 3 – 5, 2023

Conference Session: “Market Research Simplified,” May 4, 2023 3:30pm – 4:30pm EST



January 18-20, 2023

Pre-Conference Session: Find your Research Vibe, January 18, 2023 12:00-4:15pm

Conference Session: Marketing and BD Jam Best with Unified Market Research, January 19, 2023 at 3pm


January 26, 2023: 12:00pm – 1:00pm EST

Conference Session: “Diving Into Market Research: Best Practices for Business Growth”

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If you need an innovative presenter for your event or chapter please contact Sarah!

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Past Events


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