Speaking
Presentations & Podcasts
Podcasts
Professional Services Marketing Podcast: Good Research
Good research begins with a good framework. Listen in, as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and provide you with resources to get started.
Demystifying Market Research Podcast
Listen in as I chat with Keelin Cox of the AEC Marketeer podcast about what exactly market research is, and why your firms should invest in research! Head to bit.ly/marketresearchpodcast to listen to the entire episode
The Value Of Market Research For AEC Firms
Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their current markets. Head to bit.ly/aecmarketresearch to find out; How you know you’re doing “good” research? How should you incorporate your findings into your marketing strategy? And More!
Demystifying Annual AEC Business Planning
Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this episode, I sat down with Lindsay Diven, of Marketers Take Flight. We demystify the entire process for you. We discuss different types of plans, including strategic and marketing plans, providing invaluable insights to help you navigate your way to success with confidence. Head to bit.ly/aecbusinessplans to listen to the full episode!
2023 Events
SMPS Tampa
November 2, 2023
Conference Session: “Business Plans Simplified,” November 2, 2023 11:00am – 12:00pm EST
SMPS North Texas
November 14, 2023
Conference Session: “How Market Research Can Influence Your Strategy,” November 14, 2023 9:00am – 10:00am CST
Amplify AlElC Digital 2023
On Demand through November 1, 2023
Session: “Fall Planning” Available online, on-demand through November 1, 2023 23
M&A Next Symposium
September 13, 2023
Breakout Session: “Implications of AI in M&A Strategy,” September 13, 2023 2:15pm – 3:15pm CST
SMPS Ontario
January 23, 2023
Conference Session: “Market Research Simplified,” January 23, 2023 12:00pm – 1:30pm EST
SMPS NERC
May 3 – 5, 2023
Conference Session: “Market Research Simplified,” May 4, 2023 3:30pm – 4:30pm EST
SMPS SOUTHERN REGIONAL CONFERENCE
January 18-20, 2023
Pre-Conference Session: Find your Research Vibe, January 18, 2023 12:00-4:15pm
Conference Session: Marketing and BD Jam Best with Unified Market Research, January 19, 2023 at 3pm
SMPS ATLANTA
January 26, 2023: 12:00pm – 1:00pm EST
Conference Session: “Diving Into Market Research: Best Practices for Business Growth”
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