What do we all do before making a decision? Research.

Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their current markets.

How do you know you’re doing “good” research? How should you incorporate your findings into your marketing strategy?

Sarah sits down with Michelle Calcote King of the Spill the Ink podcast to weigh in on the conversation in this episode of “Spill the Ink.” They discuss how firms can use market research to their advantage, common pitfalls to avoid, considerations before kickstarting a research project, and more. Tap here to listen to the full episode.