Reports
New Market Assessment
Exploring new opportunities, the smart way
Thinking about entering a new identified market? This report gives you the lay of the land. We dig into who’s out there, what’s changing, and where there’s real room for your services. It’s all about helping you move into new spaces strategically — and with less guesswork.
Questions we can answer
Which markets are underserved or experiencing rapid regulatory or technological disruption, creating demand for sp ecialized expertise? What entry strategies (e.g., partnerships, acquisitions, organic expansion) are most viable given local competition, resource availability, and regulatory complexity? How can existing service offerings be adapted or bundled to address unmet needs in target markets , such as compliance support or integrated project delivery?
Actionable results
- Target markets with high demand
- Develop tailored service packages combining technical expertise, compliance support, and technology integration to differentiate from local competitors.
- Pursue strategic alliances with local firms or public agencies to mitigate entry risks and accelerate market penetration.
Interactive reports
Market Readiness Dashboards: Interactive maps highlighting funding hotspots, regulatory deadlines, and project pipelines.
Competitive Landscape Analysis: Benchmarks of local players, service gaps, and pricing trends.
Regulatory Impact Modeling: Forecasts of policy changes on market demand and project feasibility.
Multi-Format Deliverables: Customizable presentations (PowerPoint), datasets (Excel), and scenario-planning tools (web apps).
Relevant Blog Posts
Demystifying Market Research Podcast
Listen in as I chat with Keelin Cox of the AEC Marketeer podcast about what exactly market research is, and why your firms should invest in research! Head to bit.ly/marketresearchpodcast to listen to the entire episode
The Value Of Market Research For AEC Firms
Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their current markets. Head to bit.ly/aecmarketresearch to find out; How you know you’re doing “good” research? How should you incorporate your findings into your marketing strategy? And More!
How Market Research Can Influence Your Growth and BD Plan
Market Research is a mysterious term for many. Keep reading to learn how market research can help you grow your A/E/C firm.