Reports
Performance and Competition
How you stack up and how to stay ahead
This one’s all about how you’re doing, and how you stack up. We compare your performance to others in your space, highlight what’s working (and what’s not), and point out areas where you can stand out even more. It’s like a check-up but for your strategy.
Questions we can answer
- How does our firm’s performance (e.g., project win rates, profitability) compare to competitors in priority sectors or regions?
- What differentiators (e.g., technology adoption, sustainability credentials) are driving competitor success in high-growth markets?
- Where are gaps in service offerings, client relationships, or operational efficiency limiting competitive positioning?
Actionable results
- Strengthen market share in underpenetrated sectors by aligning service bundles with emerging client needs (e.g., climate resilience, smart infrastructure).
- Improve bid competitiveness through targeted investments in niche expertise or partnerships to address gaps in technical capabilities.
- Mitigate risks from pricing pressures or talent shortages by diversifying client portfolios and optimizing resource allocation.
Interactive reports
Competitive Benchmarking Dashboards: Compare financial metrics (e.g., revenue growth, profit margins), project pipelines, and client satisfaction scores against top competitors.
Sector-Specific Heatmaps: Visualize market share, contract awards, and competitor density across regions and industries.
Risk and Opportunity Analysis: Model impacts of regulatory changes, economic shifts, or technological disruptions on competitive standing.
Multi-Format Deliverables: Exportable competitor profiles (Excel), presentation-ready SWOT analyses (PowerPoint), and GIS tools for regional opportunity mapping.
Relevant Blog Posts
Demystifying Market Research Podcast
Listen in as I chat with Keelin Cox of the AEC Marketeer podcast about what exactly market research is, and why your firms should invest in research! Head to bit.ly/marketresearchpodcast to listen to the entire episode
The Value Of Market Research For AEC Firms
Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their current markets. Head to bit.ly/aecmarketresearch to find out; How you know you’re doing “good” research? How should you incorporate your findings into your marketing strategy? And More!
How Market Research Can Influence Your Growth and BD Plan
Market Research is a mysterious term for many. Keep reading to learn how market research can help you grow your A/E/C firm.