Resources
How to use the growth strategy matrix
Growth in the A/E/C industry is not for the faint of heart. Markets shift, clients evolve, and even the most seasoned leaders can feel caught between chasing opportunities and sticking to what’s safe. The truth is, growth can feel messy, especially when it’s reactive...
Navigating Market Shifts in the A/E/C Industry
Market shifts are nothing new in the A/E/C world. Some come quietly, others make a lot of noise, but all of them create ripples that affect how firms do business. The key is not to avoid shifts, it’s to understand where they hit your business and how you can respond...
Go to Industry Research and Pulse Resources for AEC Marketing & Strategy
Market research can feel like a big, abstract concept, but at the end of the day, it’s about knowing where to look for the right insights. Over the years, I’ve built a go-to list of resources that I check regularly to understand market shifts, track competitor trends,...
From plan to practice: Making strategy stick inside your firm
Every January, firms roll out fresh strategies with fanfare. The PowerPoint decks are polished, the goals are inspiring, and leadership beams with optimism. By mid-year, reality sets in. Competing priorities creep in, teams lose focus, and the strategy becomes...
Start with vision. Stay with people. Grow with intention.
At The Flamingo Project, we’ve seen this moment happen over and over: a firm sets a bold vision, full of clarity and inspiration, and then stalls when it’s time to bring it to life. The culprit? It’s not the market. It’s not your team. It’s usually the missing link...
Let’s talk about vision (for REAL this time)
Not just in the strategy retreat. Not just in a slide deck. We mean the kind of vision that shows up in hallway conversations, kickoff meetings, and those “what are we even doing here?” moments. “We’re not forecasting 2035 anymore. We’re asking how this year can...
Financial acumen: Strategic investment and the future of leadership
At The Flamingo Project, we believe strategy isn’t just something executives do behind closed doors—it’s something leaders at every level learn, live, and grow into. That’s the ethos behind our LeadForward program, a monthly mentoring series where emerging and...
Success, simplfied: What it really takes to move forward
If you've been in the AEC industry for more than a minute, you’ve probably felt it—that tension between “Let’s do something big!” and “We have no idea where to start.” Recently, I joined Keelin Cox, CPSM, on the AEC Marketeer podcast to unpack that tension and dig...
Growth Strategy in a Time of “What Now?”
Let’s face it: growth isn’t a straight line. It’s more like a tangle of spaghetti—especially in the AEC industry right now. Markets are jittery. Federal funding is murky. Your principals are pulling in different directions, and “just go after everything” is starting...
From buzzwords to breakouts: Inside the AI Exchange
What happens when you mix five powerhouse AEC marketers, a room full of curious professionals, and just enough flair to keep things fabulous? You get the AI Exchange From Practice to Implementation, an energizing, insight-packed event brought to life by SMPS North...