GROWTH PLANNING SIMPLIFIED
Speaking
Build a Smarter Path to Expansion
Not all growth is good growth.
If your firm is expanding reactively—or not at all—it’s time to shift from guesswork to growth with intention. This session shows your team how to evaluate opportunities, align decisions with your firm’s vision, and build a practical, measurable growth strategy grounded in real market and operational insight.
Attendees will walk away with:
- A clear understanding of the four primary growth types—and how to evaluate which fits your firm’s goals.
- A practical guide to articulating your firm’s vision for growth—not just numbers, but meaningful transformation.
- A walk-through of The Flamingo Project’s 7-step growth strategy process, including market validation and stakeholder alignment.
- Tools to assess your firm’s readiness, risk tolerance, and resource capacity before pursuing new markets or services.
- An idea evaluation system that helps leadership make confident Go/No-Go decisions with cross-functional input.
Format and duration
This training is flexible and scalable. Bring it to your leadership team as a one-hour strategic overview, or expand it into a half-day growth strategy workshop to dig deeper and build your firm’s custom roadmap.
Why this session matters
Too often, growth becomes reactive, chasing trends or overextending resources. This training equips your leaders to grow with purpose, using a collaborative, research-backed approach that aligns internal vision with external market dynamics.
"I’m planning to use your template at my new company! Thank you for sharing your insights!"
Attendee, Pacific Regional Conference
Ready to bring this to your team?
Grow on purpose—with a strategy rooted in vision, research, and action
Learn how to define your firm’s vision, evaluate growth opportunities, and build a strategy you can actually implement.
Whether you’re exploring new markets, launching services, or aligning leadership around a bold goal, this training helps you grow with clarity and confidence.
Ready to build a smarter growth plan?
Bring clarity, structure, and alignment to your next big move.
Book Sarah to lead your firm through a practical and energizing strategy training that sparks real action.
Relevant Blog Posts
THE K-12 CONSTRUCTION MARKET HAS THREE LAYERS. MOST AEC FIRMS ONLY SEE ONE.
The national K-12 construction market looks healthy from a distance. Enrollment is large, facility stock is aging, and communities across the country are investing in schools. Pull back the lens a little further, and the picture gets more nuanced — and more...
THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH
Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with architecture, engineering, and construction...
BEFORE YOU KICK OFF YOUR NEXT INITIATIVE, ASK THIS ONE QUESTION
It’s the question we ask first when a firm brings us in to lead a growth initiative, a rebrand, a new market entry, or a post-merger alignment. And it’s the question that, honestly, most executive teams can’t answer cleanly. Initiatives in AEC tend to get set up the...
Q1 IS OVER. IS YOUR AEC GROWTH PLAN STILL WORKING?
A lot has changed since October. Here’s how to tell if your AEC Growth Plan is still pointing at the right target —and what to do when it isn’t.April is the moment of truth for most AEC growth plans. Q1 is behind you, Q2 is just getting started, and somewhere between...
GROUNDHOG DAY AND YOUR BUSINESS PLAN: WHAT TO ADJUST NOW
January has a funny way of sobering us up. In the fall, you planned. You workshopped. You debated priorities. You built the business plan, nodded confidently, and kicked things off on January 1 with fresh notebooks and big energy. And now it is late January. The...
AEC GROWTH PROFESSIONALS DAY: CELEBRATING THE SMPS COMMUNITY
On January 8, the Society for Marketing Professional Services (SMPS) celebrates AEC Growth Professionals Day—a moment dedicated to recognizing the marketers, business developers, and strategists who drive growth across the architecture, engineering, and construction...
TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD
Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...
HOW TO USE THE GROWTH STRATEGY MATRIX
Growth in the A/E/C industry is not for the faint of heart. Markets shift, clients evolve, and even the most seasoned leaders can feel caught between chasing opportunities and sticking to what’s safe. The truth is, growth can feel messy, especially when it’s reactive...
NAVIGATING MARKET SHIFTS IN THE A/E/C INDUSTRY
Navigating market shifts in AEC has never been more critical. Some shifts come quietly, others make a lot of noise, but all of them create ripples that affect how firms do business. The key is not to avoid shifts, it’s to understand where they hit your business and...










