MARKET RESEARCH SIMPLIFIED
Speaking
Grow your business with actionable insight
Is your firm evolving its strategy or responding to shifting markets?
You’re not alone—and you’re likely already doing some form of market research. But are you doing the right kind? This session helps your team get clear on what market research actually is, how to use it effectively, and how to ensure it informs decisions that drive growth.
Change is constant. Information is your compass.
Attendees will walk away with:
- A crystal-clear definition of market research and why most firms underestimate its power.
- A breakdown of the five highest-ROI research types and how to apply them to your firm’s goals.
- A practical framework to craft the right research questions that lead to meaningful strategic action.
- Hands-on examples of using research to inform pursuits, validate new services, and uncover market opportunities.
- An understanding of the growth matrix—a tool that connects strategy, innovation, and research.
Format and duration
This session is flexible! It can be delivered as a dynamic one-hour conference presentation or expanded into a half-day workshop for your internal team. Either way, your team will leave energized, informed, and ready to act.
Why this session Matters
Market research isn’t just for big rebrands or annual planning. It’s the difference between following your gut and making bold, confident moves backed by insight. Whether you’re launching new services, entering new markets, or refining your position, this session is your launchpad.
“GO Strategies highly recommends The Flamingo Project when you need research that goes the extra mile and really gets your strategic planning to whole new level.”
Ready to bring this to your team?
Make smarter moves with research that fuels real strategy
Learn how to ask the right questions, choose the best research methods, and turn insight into action—whether you’re chasing growth, entering new markets, or just trying to stay ahead of the curve.
Let’s make strategy smarter.
Book Sarah for your next event or team training and empower your organization to grow with purpose.
RELEVANT BLOG POSTS
WHICH PLANNING FRAMEWORK IS RIGHT FOR YOUR AEC FIRM?
A practical guide to seven strategic planning models — and how to know which one fits where your firm is right now.Every few years, a planning framework catches fire in the AEC industry. Firms adopt it because a peer firm swears by it, or because someone came back...
THE K-12 CONSTRUCTION MARKET HAS THREE LAYERS. MOST AEC FIRMS ONLY SEE ONE.
The national K-12 construction market looks healthy from a distance. Enrollment is large, facility stock is aging, and communities across the country are investing in schools. Pull back the lens a little further, and the picture gets more nuanced — and more...
THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH
Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with architecture, engineering, and construction...
GROUNDHOG DAY AND YOUR BUSINESS PLAN: WHAT TO ADJUST NOW
January has a funny way of sobering us up. In the fall, you planned. You workshopped. You debated priorities. You built the business plan, nodded confidently, and kicked things off on January 1 with fresh notebooks and big energy. And now it is late January. The...
NAVIGATING MARKET SHIFTS IN THE A/E/C INDUSTRY
Navigating market shifts in AEC has never been more critical. Some shifts come quietly, others make a lot of noise, but all of them create ripples that affect how firms do business. The key is not to avoid shifts, it’s to understand where they hit your business and...
GO TO INDUSTRY RESEARCH AND PULSE RESOURCES FOR AEC MARKETING AND STRATEGY
Market research can feel like a big, abstract concept, but at the end of the day, it’s about knowing where to look for the right insights. Over the years, I’ve built a go-to list of resources that I check regularly to understand market shifts, track competitor trends,...
FROM PLAN TO PRACTICE: MAKING STRATEGY STICK INSIDE YOUR FIRM
Every January, firms roll out fresh strategies with fanfare. The PowerPoint decks are polished, the goals are inspiring, and leadership beams with optimism. By mid-year, reality sets in. Competing priorities creep in, teams lose focus, and the strategy becomes...
KEEP IT SIMPLE: VISIONING FOR 2025
February is a time for reflection at The Flamingo Project. We look back on the past year and cast a vision for what’s ahead. January often feels like a whirlwind of “new year, new you” energy, so we let the dust settle, find our footing, and then go. If you’re...
PLANS: SIMPLIFIED AND DEFINED
Every business relies on plans, but not all plans are created equal. From strategic and business plans to marketing, BD, or financial roadmaps, it’s easy to get lost in the jargon or try to do it all at once. Instead, we believe the key is to simplify, starting with...