Resources
Leading through change: Highlights from the SMPS PRC Fellows Hosted Forum
On Thursday, January 30, at the SMPS PRC 2025 conference, A/E/C marketers buzzed with ideas, connections, and debates about what lies ahead. The excitement reached its peak during the Fellows Hosted Forum, where five dynamic leaders—Josh Miles, Donna Corlew, FSMPS,...
Keep it simple: Visioning for 2025
February is a time for reflection at The Flamingo Project. We look back on the past year and cast a vision for what’s ahead. January often feels like a whirlwind of “new year, new you” energy, so we let the dust settle, find our footing, and then go. If you’re...
Fall Planning Resources
Here at The Flamingo Project, we LOVE to share generously, which is why we want to give you everything you need to finish out your planning season well! Ready to jump into business planning? If you know you're ready to get to it, check out our Business Planning...
Plans: Simplified and Defined
Every business relies on plans, but not all plans are created equal. From strategic and business plans to marketing, BD, or financial roadmaps, it’s easy to get lost in the jargon or try to do it all at once. Instead, we believe the key is to simplify, starting with...
Growing Differently: Using Neuroscience, Client Personas and Empathy Mapping to Win Work
At this point in the year, are you finding that your pipeline is different from what you were thinking (good or bad)? Are you anticipating your client’s needs, ahead of time? Ensuring that your firm truly stands out from the flock? Empathy mapping is a crucial tool...
Strategic Growth Consultant: What is it? Why do you need one?
There are only so many hours in a day. And the very things that made your firm successful can limit your leadership’s bandwidth. What happens when months slip by, head down in the busy day-to-day? Ever worry that you can’t grow because you can’t focus on it? Wish you...
New Year, New Technology
Unless your head’s been buried in the sand, you know that artificial intelligence (AI) has been in the limelight for good and bad reasons. One of the things that sets businesses apart is their ability to innovate which often means embracing new technology; In this...
Using Market Research to Develop Effective Business Plans
Research is a key component of the business season that’s upon us. Regardless of your role in any business, gathering research and creating meaning out of it for the next year is the key component to ensure your year is not only successful, but has a benchmark for...
Professional Services Marketing Podcast: Good Research
Good research begins with a good framework. Listen in as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get...
Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide
In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing...