Resources
New Year, New Technology
Unless your head’s been buried in the sand, you know that artificial intelligence (AI) has been in the limelight for good and bad reasons. One of the things that sets businesses apart is their ability to innovate which often means embracing new technology; In this...
Using Market Research to Develop Effective Business Plans
Research is a key component of the business season that’s upon us. Regardless of your role in any business, gathering research and creating meaning out of it for the next year is the key component to ensure your year is not only successful, but has a benchmark for...
Professional Services Marketing Podcast: Good Research
Good research begins with a good framework. Listen in as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get...
Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide
In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing...
Demystifying Market Research Podcast
Sarah sits down with Keelin Cox of the AEC Marketeer podcast to break down market research; What it is, and why firms should invest in Market Research. Tap here to listen to the full episode.
The Value Of Market Research For AEC Firms
What do we all do before making a decision? Research. Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future,...
Demystifying Annual AEC Business Planning
Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this podcast episode, Sarah sits down with Lindsay Diven of the Marketers Take Flight Podcast to demystify the entire process for you. We go on a journey through...
Business Plan in 45 Days
Want to know the secret to a successful business plan? There are a few secrets that we’ll break down here. But, if you know you’re ready for a market strategy expert to hold your hand through the creation of a simplified yet highly effective business plan based on...
How Market Research Can Influence Your Growth and BD Plan
Market Research is a mysterious term for many. It’s used as a catch-all for various research types that inform how firms make decisions, capture work, and plan for the future. So what is it? Why do I need it? Where do I find this unicorn? And what do I do with it?...
Differentiating Your Firm through Brand Positioning
Differentiation in your architecture, engineering, or construction (A/E/C) firm in today’s highly competitive market is critical to ensure its success. With so many firms offering similar services, it can be challenging to stand out from the flock. One effective way...
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