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Growing Differently: Using Neuroscience, Client Personas and Empathy Mapping to Win Work

Growing Differently: Using Neuroscience, Client Personas and Empathy Mapping to Win Work

by Sarah | May 21, 2024 | Strategic Growth, Visioning

At this point in the year, are you finding that your pipeline is different from what you were thinking (good or bad)?  Are you anticipating your client’s needs, ahead of time? Ensuring that your firm truly stands out from the flock? Empathy mapping is a crucial tool...
The Importance of Business Vision (In Good and Tough Economies)

The Importance of Business Vision (In Good and Tough Economies)

by theheadbird | Jul 17, 2023 | Visioning

Over the past few weeks, I’ve fielded several phone calls from firms who are finally coming up for air from the backlog of work caused by the pandemic, and there’s a theme I’ve seen emerging over and over again; the importance of business vision. Firms are unsure of...
What is Strategic Planning: Strategic Planning Approaches 101

What is Strategic Planning: Strategic Planning Approaches 101

by Amanda Roehl | Aug 16, 2022 | Business Planning Series, Marketing, Comms, Strategy, Strategic Growth, Visioning

Strategic planning is an extraordinarily complex and integrated topic that requires analysis and consideration of individual and organizational psychology, psychographic, and social-technographic information in addition to KPIs and market data. It is a phenomenal...

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