Good research begins with a good framework. Listen in as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get...
In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing...
Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this podcast episode, Sarah sits down with Lindsay Diven of the Marketers Take Flight Podcast to demystify the entire process for you. We go on a journey through...
Want to know the secret to a successful business plan? There are a few secrets, that we’ll break down here. But, if you know you’re ready for a market strategy expert to hold your hand through the creation of a simplified, yet highly effective business plan, based on...
You are an expert in your field and that expertise has built your success. But what happens when you want to expand? Or if your growth plateaus? What if market changes force a pivot? How do you know what to do then? Market research for architects, engineers, and...
Strategic planning is an extraordinarily complex and integrated topic that requires analysis and consideration of individual and organizational psychology, psychographic, and social-technographic information in addition to KPIs and market data. It is a phenomenal...
