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FALL PLANNING: INTELLIGENCE YOU NEED

FALL PLANNING: INTELLIGENCE YOU NEED

by Suzanne King | Jun 22, 2026 | Business Planning, Fall Planning

Before the off-site, the goals, and the spreadsheets… HERE IS WHAT TO GATHER FIRST. September feels like the planning month. October is when the off-sites happen, and the goals get set. November is when the documents get finalized. But the firms that show up to...
THE K-12 CONSTRUCTION MARKET HAS THREE LAYERS. MOST AEC FIRMS ONLY SEE ONE.

THE K-12 CONSTRUCTION MARKET HAS THREE LAYERS. MOST AEC FIRMS ONLY SEE ONE.

by Suzanne King | May 29, 2026 | Business Planning, Market Research, Vision and Strategy

The national K-12 construction market looks healthy from a distance. Enrollment is large, facility stock is aging, and communities across the country are investing in schools. Pull back the lens a little further, and the picture gets more nuanced — and more...
THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH

THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH

by Suzanne King | May 5, 2026 | Business Planning, Market Research, Strategic Growth

What 25 Years of Industry Signals Reveal Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with...
BEFORE YOU KICK OFF YOUR NEXT INITIATIVE, ASK THIS ONE QUESTION

BEFORE YOU KICK OFF YOUR NEXT INITIATIVE, ASK THIS ONE QUESTION

by Suzanne King | May 4, 2026 | Business Planning, Fall Planning, Strategic Growth

DOES EVERYONE IN THE ROOM KNOW WHAT SUCCESS LOOKS LIKE? It’s the question we ask first when a firm brings us in to lead a growth initiative, a rebrand, a new market entry, or a post-merger alignment. And it’s the question that, honestly, most executive teams can’t...
Q1 IS OVER. IS YOUR AEC GROWTH PLAN STILL WORKING?

Q1 IS OVER. IS YOUR AEC GROWTH PLAN STILL WORKING?

by Suzanne King | Apr 27, 2026 | Business Planning, Fall Planning, Strategic Growth

A lot has changed since October. Here’s how to tell if your AEC Growth Plan is still pointing at the right target —and what to do when it isn’t. April is the moment of truth for most AEC growth plans. Q1 is behind you, Q2 is just getting started, and somewhere between...
GROUNDHOG DAY AND YOUR BUSINESS PLAN: WHAT TO ADJUST NOW

GROUNDHOG DAY AND YOUR BUSINESS PLAN: WHAT TO ADJUST NOW

by Suzanne King | Jan 30, 2026 | Business Planning, Client Experience, Strategic Growth, Vision and Strategy

January has a funny way of sobering us up. In the fall, you planned. You workshopped. You debated priorities. You built the business plan, nodded confidently, and kicked things off on January 1 with fresh notebooks and big energy. And now it is late January. The...
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