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BD Strategy

Knit your teams together to reach a common goal

Align your company vision, BD Direction and Market Priorities

 

The bull horn of your company internally and externally, these three disciplines are not always in sync. Aligning the company vision, BD direction, and market priorities is a powerful way to plan for the future. Each of these disciplines has tools to inform the other:

  • Leadership has a direction for the company.
  • Marketing has tools for competitive analysis, client information and market research.
  • BD and project teams talk with the client every day to hear what they are thinking about now and in the future.

When these three feed each other, that’s when growth happens!  Knitting your teams together creates an agile approach to all of your marketing, communications and BD activities.

Relevant Blog Posts

Start with vision. Stay with people. Grow with intention.

Start with vision. Stay with people. Grow with intention.

At The Flamingo Project, we’ve seen this moment happen over and over: a firm sets a bold vision, full of clarity and inspiration, and then stalls when it’s time to bring it to life. The culprit? It’s not the market. It’s not your team. It’s usually the missing link...

Let’s talk about vision (for REAL this time)

Let’s talk about vision (for REAL this time)

Not just in the strategy retreat. Not just in a slide deck. We mean the kind of vision that shows up in hallway conversations, kickoff meetings, and those “what are we even doing here?” moments. “We’re not forecasting 2035 anymore. We’re asking how this year can...