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BD Strategy
Knit your teams together to reach a common goal
Align your company vision, BD Direction and Market Priorities
The bull horn of your company internally and externally, these three disciplines are not always in sync. Aligning the company vision, BD direction, and market priorities is a powerful way to plan for the future. Each of these disciplines has tools to inform the other:
- Leadership has a direction for the company.
- Marketing has tools for competitive analysis, client information and market research.
- BD and project teams talk with the client every day to hear what they are thinking about now and in the future.
When these three feed each other, that’s when growth happens! Knitting your teams together creates an agile approach to all of your marketing, communications and BD activities.
Relevant Blog Posts
Leading through change: Highlights from the SMPS PRC Fellows Hosted Forum
On Thursday, January 30, at the SMPS PRC 2025 conference, A/E/C marketers buzzed with ideas, connections, and debates about what lies ahead. The excitement reached its peak during the Fellows Hosted Forum, where five dynamic leaders—Josh Miles, Donna Corlew, FSMPS,...
New Year, New Technology
Unless your head’s been buried in the sand, you know that artificial intelligence (AI) has been in the limelight for good and bad reasons. One of the things that sets businesses apart is their ability to innovate which often means embracing new technology; In this case, AI. At The Flamingo Project, one of our core values is being curious. We also believe in sharing generously, which is why we want to help you understand how to harness the power of artificial intelligence to help you win work differently.
Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide
In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing expectations of end users. To stay ahead of the curve and thrive in this new environment, it’s crucial to reevaluate your business development (BD) and marketing strategies.