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Professional Services Marketing Podcast: Good Research

Professional Services Marketing Podcast: Good Research

by theheadbird | Nov 11, 2023 | Business Planning Series, Market Research, Podcasts

Good research begins with a good framework. Listen in as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get...
Demystifying Market Research Podcast

Demystifying Market Research Podcast

by Sarah | Aug 30, 2023 | Market Research, Podcasts

Sarah sits down with Keelin Cox of the AEC Marketeer podcast to break down market research; What it is, and why firms should invest in Market Research. Tap here to listen to the full...
The Value Of Market Research For AEC Firms

The Value Of Market Research For AEC Firms

by theheadbird | Aug 24, 2023 | Market Research, Marketing, Comms, Strategy, Podcasts

What do we all do before making a decision? Research. Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future,...
Demystifying Annual AEC Business Planning

Demystifying Annual AEC Business Planning

by theheadbird | Aug 24, 2023 | Business Planning Series, Podcasts

Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this podcast episode, Sarah sits down with Lindsay Diven of the Marketers Take Flight Podcast to demystify the entire process for you. We go on a journey through...

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