by Suzanne King | Aug 23, 2026 | Market Research, Planning Season
If you’re still marketing and selling to the buyer you knew 10 years ago, you’re aiming at someone who’s already gone. Today’s decision-maker researches independently and makes most of the call before your firm ever hears from them, so by the...
by Suzanne King | May 29, 2026 | Business Planning, Market Research
The national K-12 construction market looks healthy from a distance. Enrollment is large, facility stock is aging, and communities across the country are investing in schools. Pull back the lens a little further, and the picture gets more nuanced — and more...
by Suzanne King | May 5, 2026 | Market Research
What 25 Years of Industry Signals Reveal Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with...
by Suzanne King | Apr 27, 2026 | Business Planning, Market Research, Strategic Growth
A lot has changed since October. Here’s how to tell if your AEC Growth Plan is still pointing at the right target —and what to do when it isn’t. April is the moment of truth for most AEC growth plans. Q1 is behind you, Q2 is just getting started, and somewhere between...
by Suzanne King | Jan 30, 2026 | Business Planning, Market Research, Planning Season, Strategic Growth, Vision and Strategy
January has a funny way of sobering us up. In the fall, you planned. You workshopped. You debated priorities. You built the business plan, nodded confidently, and kicked things off on January 1 with fresh notebooks and big energy. And now it is late January. The...
by Suzanne King | Oct 3, 2025 | AI, Client Experience, Market Research, Strategic Growth
Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...
