by Suzanne King | May 29, 2026 | Business Planning, Market Research, Vision and Strategy
The national K-12 construction market looks healthy from a distance. Enrollment is large, facility stock is aging, and communities across the country are investing in schools. Pull back the lens a little further, and the picture gets more nuanced — and more...
by Suzanne King | May 5, 2026 | Business Planning, Market Research, Strategic Growth
What 25 Years of Industry Signals Reveal Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with...
by Suzanne King | Oct 3, 2025 | AI, Client Experience, Market Research, Strategic Growth, Strategy Officer
Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...
by Suzanne King | Sep 17, 2025 | Business Planning, Market Research, Strategic Growth, Vision and Strategy
Growth in the A/E/C industry is not for the faint of heart. Markets shift, clients evolve, and even the most seasoned leaders can feel caught between chasing opportunities and sticking to what’s safe. The truth is, growth can feel messy, especially when it’s reactive...
by Suzanne King | Aug 25, 2025 | Fall Planning, Market Research
Market research can feel like a big, abstract concept, but at the end of the day, it’s about knowing where to look for the right insights. Over the years, I’ve built a go-to list of resources that I check regularly to understand market shifts, track competitor trends,...
by Suzanne King | Apr 9, 2025 | Growth Officer, Market Research, Strategic Growth, Strategy Officer
When the market’s a mess, strategy matters Let’s face it: growth isn’t a straight line. It’s more like a tangle of spaghetti—especially in the AEC industry right now. Markets are jittery. Federal funding is murky. Your principals are pulling in different directions,...
