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THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH

THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH

by Suzanne King | May 5, 2026 | Business Planning, Market Research, Strategic Growth

What 25 Years of Industry Signals Reveal Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with...
TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD

TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD

by Suzanne King | Oct 3, 2025 | AI, Client Experience, Market Research, Strategic Growth, Strategy Officer

Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...
HOW TO USE THE GROWTH STRATEGY MATRIX

HOW TO USE THE GROWTH STRATEGY MATRIX

by Suzanne King | Sep 17, 2025 | Business Planning, Market Research, Strategic Growth, Vision and Strategy

Growth in the A/E/C industry is not for the faint of heart. Markets shift, clients evolve, and even the most seasoned leaders can feel caught between chasing opportunities and sticking to what’s safe. The truth is, growth can feel messy, especially when it’s reactive...
GO TO INDUSTRY RESEARCH AND PULSE RESOURCES FOR AEC MARKETING AND STRATEGY

GO TO INDUSTRY RESEARCH AND PULSE RESOURCES FOR AEC MARKETING AND STRATEGY

by Suzanne King | Aug 25, 2025 | Fall Planning, Market Research

Market research can feel like a big, abstract concept, but at the end of the day, it’s about knowing where to look for the right insights. Over the years, I’ve built a go-to list of resources that I check regularly to understand market shifts, track competitor trends,...
GROWTH STRATEGY IN A TIME OF WHAT NOW?

GROWTH STRATEGY IN A TIME OF WHAT NOW?

by Suzanne King | Apr 9, 2025 | Growth Officer, Market Research, Strategic Growth, Strategy Officer

When the market’s a mess, strategy matters Let’s face it: growth isn’t a straight line. It’s more like a tangle of spaghetti—especially in the AEC industry right now. Markets are jittery. Federal funding is murky. Your principals are pulling in different directions,...
KEEP IT SIMPLE: VISIONING FOR 2025

KEEP IT SIMPLE: VISIONING FOR 2025

by Suzanne King | Feb 25, 2025 | Business Planning, Market Research, Strategic Growth, Vision and Strategy

February is a time for reflection at The Flamingo Project. We look back on the past year and cast a vision for what’s ahead. January often feels like a whirlwind of “new year, new you” energy, so we let the dust settle, find our footing, and then go.  If you’re...
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