Reports
Performance and Competition
How you stack up and how to stay ahead
This one’s all about how you’re doing, and how you stack up. We compare your performance to others in your space, highlight what’s working (and what’s not), and point out areas where you can stand out even more. It’s like a check-up but for your strategy.
Questions we can answer
- How does our firm’s performance (e.g., project win rates, profitability) compare to competitors in priority sectors or regions?
- What differentiators (e.g., technology adoption, sustainability credentials) are driving competitor success in high-growth markets?
- Where are gaps in service offerings, client relationships, or operational efficiency limiting competitive positioning?
Actionable results
- Strengthen market share in underpenetrated sectors by aligning service bundles with emerging client needs (e.g., climate resilience, smart infrastructure).
- Improve bid competitiveness through targeted investments in niche expertise or partnerships to address gaps in technical capabilities.
- Mitigate risks from pricing pressures or talent shortages by diversifying client portfolios and optimizing resource allocation.
Interactive reports
Competitive Benchmarking Dashboards: Compare financial metrics (e.g., revenue growth, profit margins), project pipelines, and client satisfaction scores against top competitors.
Sector-Specific Heatmaps: Visualize market share, contract awards, and competitor density across regions and industries.
Risk and Opportunity Analysis: Model impacts of regulatory changes, economic shifts, or technological disruptions on competitive standing.
Multi-Format Deliverables: Exportable competitor profiles (Excel), presentation-ready SWOT analyses (PowerPoint), and GIS tools for regional opportunity mapping.
Relevant Blog Posts
THE K-12 CONSTRUCTION MARKET HAS THREE LAYERS. MOST AEC FIRMS ONLY SEE ONE.
The national K-12 construction market looks healthy from a distance. Enrollment is large, facility stock is aging, and communities across the country are investing in schools. Pull back the lens a little further, and the picture gets more nuanced — and more...
THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH
Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with architecture, engineering, and construction...
TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD
Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...



