Reports
Performance and Competition
How you stack up and how to stay ahead
This one’s all about how you’re doing, and how you stack up. We compare your performance to others in your space, highlight what’s working (and what’s not), and point out areas where you can stand out even more. It’s like a check-up but for your strategy.
Questions we can answer
- How does our firm’s performance (e.g., project win rates, profitability) compare to competitors in priority sectors or regions?
- What differentiators (e.g., technology adoption, sustainability credentials) are driving competitor success in high-growth markets?
- Where are gaps in service offerings, client relationships, or operational efficiency limiting competitive positioning?
Actionable results
- Strengthen market share in underpenetrated sectors by aligning service bundles with emerging client needs (e.g., climate resilience, smart infrastructure).
- Improve bid competitiveness through targeted investments in niche expertise or partnerships to address gaps in technical capabilities.
- Mitigate risks from pricing pressures or talent shortages by diversifying client portfolios and optimizing resource allocation.
Interactive reports
Competitive Benchmarking Dashboards: Compare financial metrics (e.g., revenue growth, profit margins), project pipelines, and client satisfaction scores against top competitors.
Sector-Specific Heatmaps: Visualize market share, contract awards, and competitor density across regions and industries.
Risk and Opportunity Analysis: Model impacts of regulatory changes, economic shifts, or technological disruptions on competitive standing.
Multi-Format Deliverables: Exportable competitor profiles (Excel), presentation-ready SWOT analyses (PowerPoint), and GIS tools for regional opportunity mapping.
Relevant Blog Posts
How to use the growth strategy matrix
Growth in the A/E/C industry is not for the faint of heart. Markets shift, clients evolve, and even the most seasoned leaders can feel caught between chasing opportunities and sticking to what’s safe. The truth is, growth can feel messy, especially when it’s reactive...
Go to Industry Research and Pulse Resources for AEC Marketing & Strategy
Market research can feel like a big, abstract concept, but at the end of the day, it’s about knowing where to look for the right insights. Over the years, I’ve built a go-to list of resources that I check regularly to understand market shifts, track competitor trends,...
Growth Strategy in a Time of “What Now?”
Let’s face it: growth isn’t a straight line. It’s more like a tangle of spaghetti—especially in the AEC industry right now. Markets are jittery. Federal funding is murky. Your principals are pulling in different directions, and “just go after everything” is starting...