Sarah Kinard
Head Bird
Beyond the Search Bar
Speaking
Courtney Kearney, CPSM
Owner, CKearney Consulting
AI Assisted Market Research, Strategy, and Storytelling
Using AI as a strategic partner—not a shortcut.
AI is changing how A/E/C firms search for information—but real value comes from knowing what to look for, how to interpret it, and how to use it well. This session goes beyond the search bar to explore how AI-assisted tools can support market research, strategic thinking, and storytelling without replacing human judgment.
Led by Head Bird, Sarah Kinard and Courtney Kearney, CPSM, owner of CKearney Consulting (CKC), this practical, real-world session shows teams how to move faster from information to insight—and from insight to action—using AI thoughtfully and intentionally.
Attendees will walk away with
- A more precise understanding of how AI can support market research without replacing human judgment
- Practical ways to use AI tools to identify trends, competitors, and client insights more efficiently
- Techniques for synthesizing information into clear, actionable strategy inputs
- Approaches for turning research into stories that resonate with leadership, clients, and pursuit teams
- A stronger framework for deciding when AI adds value—and when it doesn’t
Format and duration
This training is flexible and scalable. This virtual, interactive session is designed for active participation and discussion. It works well as a 60-90 minute program.
CPSMs: Applicable SMPS Domains covered are 1, 2, and 6
Why this session matters
AI isn’t replacing strategy, but it is changing how quickly teams can gather and process information.
This session helps A/E/C professionals cut through noise, avoid overreliance on tools, and use AI as a support system for better thinking, more transparent communication, and more confident decision-making.
“AI doesn’t replace critical thinking—it supports it. The real opportunity is helping teams turn information into understanding.”
Courtney Kearney, CPSM
Ready to bring this to your team?
DESIGNED FOR YOUR TEAM!
Whether you’re supporting marketers, business developers, or senior leaders, this session can be tailored to your audience and goals.
Sarah will collaborate with you to shape the conversation, examples, and takeaways so it’s immediately relevant to your team.
Interested in hosting this session for your team or association?
The session is designed to flex based on your audience and objectives, with content tailored to support real-world decision-making.
Connect with Sarah to discuss how it will benefit your firm or association!
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