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BD Strategy
Knit your teams together to reach a common goal
Align your company vision, BD Direction and Market Priorities
The bull horn of your company internally and externally, these three disciplines are not always in sync. Aligning the company vision, BD direction, and market priorities is a powerful way to plan for the future. Each of these disciplines has tools to inform the other:
- Leadership has a direction for the company.
- Marketing has tools for competitive analysis, client information and market research.
- BD and project teams talk with the client every day to hear what they are thinking about now and in the future.
When these three feed each other, that’s when growth happens! Knitting your teams together creates an agile approach to all of your marketing, communications and BD activities.
Relevant Blog Posts
The Importance of Business Vision (In Good and Tough Economies)
It’s been said that business vision is, “a vivid picture of where you are headed to motivate others to take the journey with you.” Keep reading to find out what exactly this means and how you can ensure your business is doing this (no matter the state of the economy).
Go/No Go Marketing Decisions
You have a Go/No Go decision plan in place for proposals, so why not do the same for your marketing decisions? Here’s how …
Differentiating Your Firm through Brand Positioning
How can brand positioning help your A/E/C firm stand out from the flock? Keep reading to find out how to win work differently!