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Using Market Research to Develop Effective Business Plans

Using Market Research to Develop Effective Business Plans

by Sarah | Dec 3, 2023 | Business Planning, Fall Planning

Market research is a key component of effective business planning. Regardless of your role in any business, gathering research and creating meaning from it for the next year ensures your year is not only successful but also has a benchmark for success in place. Let’s...
Professional Services Marketing Podcast: Good Research

Professional Services Marketing Podcast: Good Research

by theheadbird | Nov 11, 2023 | Business Planning, Fall Planning, Market Research, Podcasts

Good research begins with a good framework. Listen in as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get...
Demystifying Market Research Podcast

Demystifying Market Research Podcast

by Sarah | Aug 30, 2023 | Fall Planning, Market Research, Podcasts

Sarah sits down with Keelin Cox of the AEC Marketeer podcast to break down market research; What it is, and why firms should invest in Market Research. Tap here to listen to the full...
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