Sarah sits down with Keelin Cox of the AEC Marketeer podcast to break down market research; What it is, and why firms should invest in Market Research. Tap here to listen to the full episode.
What do we all do before making a decision? Research. Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future,...
Market Research is a mysterious term for many. It’s used as a catch-all for various research types that inform how firms make decisions, capture work, and plan for the future. So what is it? Why do I need it? Where do I find this unicorn? And what do I do with it?...
