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THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH

THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH

by Suzanne King | May 5, 2026 | Business Planning, Market Research, Strategic Growth

What 25 Years of Industry Signals Reveal Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with...
BEFORE YOU KICK OFF YOUR NEXT INITIATIVE, ASK THIS ONE QUESTION

BEFORE YOU KICK OFF YOUR NEXT INITIATIVE, ASK THIS ONE QUESTION

by Suzanne King | May 4, 2026 | Business Planning, Fall Planning, Strategic Growth

DOES EVERYONE IN THE ROOM KNOW WHAT SUCCESS LOOKS LIKE? It’s the question we ask first when a firm brings us in to lead a growth initiative, a rebrand, a new market entry, or a post-merger alignment. And it’s the question that, honestly, most executive teams can’t...
TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD

TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD

by Suzanne King | Oct 3, 2025 | AI, Client Experience, Market Research, Strategic Growth, Strategy Officer

Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...
HOW TO USE THE GROWTH STRATEGY MATRIX

HOW TO USE THE GROWTH STRATEGY MATRIX

by Suzanne King | Sep 17, 2025 | Business Planning, Market Research, Strategic Growth, Vision and Strategy

Growth in the A/E/C industry is not for the faint of heart. Markets shift, clients evolve, and even the most seasoned leaders can feel caught between chasing opportunities and sticking to what’s safe. The truth is, growth can feel messy, especially when it’s reactive...
NAVIGATING MARKET SHIFTS IN THE A/E/C INDUSTRY

NAVIGATING MARKET SHIFTS IN THE A/E/C INDUSTRY

by Sarah | Sep 2, 2025 | Business Planning, Fall Planning, Strategic Growth, Vision and Strategy

Navigating market shifts in AEC has never been more critical. Some shifts come quietly, others make a lot of noise, but all of them create ripples that affect how firms do business. The key is not to avoid shifts, it’s to understand where they hit your business and...
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