by Suzanne King | Aug 23, 2026 | Market Research, Planning Season
If you’re still marketing and selling to the buyer you knew 10 years ago, you’re aiming at someone who’s already gone. Today’s decision-maker researches independently and makes most of the call before your firm ever hears from them, so by the...
by Suzanne King | Aug 5, 2026 | Business Planning, Planning Season
A practical guide to seven strategic planning models — and how to know which one fits where your firm is right now. Every few years, a planning framework catches fire in the AEC industry. Firms adopt it because a peer firm swears by it, or because someone came back...
by Suzanne King | Jun 22, 2026 | Business Planning, Planning Season
Before the off-site, the goals, and the spreadsheets…Here is what to gather first September feels like the planning month. October is when the off-sites happen, and the goals get set. November is when the documents get finalized. But the firms that show up to...
by Suzanne King | Jun 20, 2026 | Strategic Growth
If you are reading this, something is already prompting the question. Maybe Q1 landed harder than you expected. Maybe the team is executing well, but the firm is not winning the work it should be. Maybe you have a growth plan that everyone nodded at, and nobody has...
by Suzanne King | May 29, 2026 | Business Planning, Market Research
The national K-12 construction market looks healthy from a distance. Enrollment is large, facility stock is aging, and communities across the country are investing in schools. Pull back the lens a little further, and the picture gets more nuanced — and more...
