
fall planning
It happens every year. Here is how we can help.

Fall is the season when high-performing AEC firms set the course for the year ahead. Whether you’re mapping markets, building business development strategies, aligning your marketing campaigns, or preparing your team for growth, the right plan is your strongest competitive advantage.
At The Flamingo Project, we’ve designed targeted programs and services to help you move from busy planning to strategic action. This fall, we invite you to choose the path—or combination—that gets your organization ready for its next big leap.

Business Plan Accelerator
An 8-week guided program to help leaders develop a complete, actionable business plan—fast. Perfect for those who want a proven framework, expert facilitation, and a finished plan ready to launch.
LeadForward: Fall Planning Cohort
A 3-month, small-group experience for senior AEC marketing leaders in the thick of fall planning. Focused on market insights, BD and marketing plan development, and peer-driven solutions to real-time challenges.
Market Research
In-depth, fact-based analysis of markets, competitors, and opportunities—so you can make confident, informed decisions. Delivered in formats that plug directly into your planning process.
RESOURCES
Navigating Market Shifts in the A/E/C Industry
Market shifts are nothing new in the A/E/C world. Some come quietly, others make a lot of noise, but all of them create ripples that affect how firms do business. The key is not to avoid shifts, it’s to understand where they hit your business and how you can respond...
Go to Industry Research and Pulse Resources for AEC Marketing & Strategy
Market research can feel like a big, abstract concept, but at the end of the day, it’s about knowing where to look for the right insights. Over the years, I’ve built a go-to list of resources that I check regularly to understand market shifts, track competitor trends,...
Fall Planning Resources
Here at The Flamingo Project, we LOVE to share generously, which is why we want to give you everything you need to finish out your planning season well! Ready to jump into business planning? If you know you're ready to get to it, check out our Business Planning...
Plans: Simplified and Defined
Every business relies on plans, but not all plans are created equal. From strategic and business plans to marketing, BD, or financial roadmaps, it’s easy to get lost in the jargon or try to do it all at once. Instead, we believe the key is to simplify, starting with...
Using Market Research to Develop Effective Business Plans
Market research for effective business plans is a key component of the business season that’s upon us. Regardless of your role in any business, gathering research and creating meaning from it for the next year ensures your year is not only successful but also has a benchmark for success in place. Let’s explore what makes an effective business plan.
Professional Services Marketing Podcast: Good Research
Good research begins with a good framework. Listen in, as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and provide you with resources to get started.
Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide
In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing expectations of end users. To stay ahead of the curve and thrive in this new environment, it’s crucial to reevaluate your business development (BD) and marketing strategies.
Demystifying Market Research Podcast
Listen in as I chat with Keelin Cox of the AEC Marketeer podcast about what exactly market research is, and why your firms should invest in research! Head to bit.ly/marketresearchpodcast to listen to the entire episode
Demystifying Annual AEC Business Planning
Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this episode, I sat down with Lindsay Diven, of Marketers Take Flight. We demystify the entire process for you. We discuss different types of plans, including strategic and marketing plans, providing invaluable insights to help you navigate your way to success with confidence. Head to bit.ly/aecbusinessplans to listen to the full episode!
Business Plan in 45 Days
Want to know the secret to a successful business plan? Keep reading to find out how to STOP over-engineering plans and START winning work!