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From  buzzwords to breakouts: Inside the AI Exchange

From buzzwords to breakouts: Inside the AI Exchange

by Suzanne King | Apr 3, 2025 | AI, Artificial Intelligence

What happens when you mix five powerhouse AEC marketers, a room full of curious professionals, and just enough flair to keep things fabulous? You get the AI Exchange From Practice to Implementation, an energizing, insight-packed event brought to life by SMPS North...
Keep it simple: Visioning for 2025

Keep it simple: Visioning for 2025

by Suzanne King | Feb 25, 2025 | Business Planning Series, Market Research, Strategic Growth

February is a time for reflection at The Flamingo Project. We look back on the past year and cast a vision for what’s ahead. January often feels like a whirlwind of “new year, new you” energy, so we let the dust settle, find our footing, and then go.  If you’re...
Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide

Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide

by theheadbird | Oct 30, 2023 | Business Planning Series, Marketing, Comms, Strategy

In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing...
Using Empathy Mapping as Research to Grow Your Business

Using Empathy Mapping as Research to Grow Your Business

by Sarah | Oct 10, 2023 | Marketing, Comms, Strategy

Empathy can certainly be viewed as a buzzword that many businesses are unintentionally misusing in core value propositions. But empathy truly can act as an invaluable communication and business growth tool, if it’s defined and implemented effectively. Which is exactly...
A/E/C Marketing and Artificial Intelligence (AI)

A/E/C Marketing and Artificial Intelligence (AI)

by theheadbird | Aug 17, 2023 | Marketing, Comms, Strategy

Artificial Intelligence(AI) has been a part of our world for much longer than probably many of us realize (Hello, spellcheck). However, it wasn’t until November of 2022, when Chat GPT was released, that the conversations surrounding AI were introduced to the...
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