SMPS North Texas
AI Exchange from Practice to Implementation
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SMPS Foundation Emerging Trends 2025 Survey
RESOURCES
Go to Industry Research and Pulse Resources for AEC Marketing & Strategy
Market research can feel like a big, abstract concept, but at the end of the day, it’s about knowing where to look for the right insights. Over the years, I’ve built a go-to list of resources that I check regularly to understand market shifts, track competitor trends,...
Growth Strategy in a Time of “What Now?”
Let’s face it: growth isn’t a straight line. It’s more like a tangle of spaghetti—especially in the AEC industry right now. Markets are jittery. Federal funding is murky. Your principals are pulling in different directions, and “just go after everything” is starting...
Tech Can’t Replace Culture: Employee Advocacy Lessons from LeadForward
Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...
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