SMPS North Texas
AI Exchange from Practice to Implementation
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Click the links below for the AI-generated one pager, marketing slide, and the answers from ChatGPT.
SMPS Foundation Emerging Trends 2025 Survey
RESOURCES
From buzzwords to breakouts: Inside the AI Exchange
What happens when you mix five powerhouse AEC marketers, a room full of curious professionals, and just enough flair to keep things fabulous? You get the AI Exchange From Practice to Implementation, an energizing, insight-packed event brought to life by SMPS North...
Professional Services Marketing Podcast: Good Research
Good research begins with a good framework. Listen in, as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and provide you with resources to get started.
How to use the growth strategy matrix
Growth in the A/E/C industry is not for the faint of heart. Markets shift, clients evolve, and even the most seasoned leaders can feel caught between chasing opportunities and sticking to what’s safe. The truth is, growth can feel messy, especially when it’s reactive...
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