Resources

PLANS: SIMPLIFIED AND DEFINED

Every business relies on plans, but not all plans are created equal. From strategic and business plans to marketing, BD, or financial roadmaps, it’s easy to get lost in the jargon or try to do it all at once. Instead, we believe the key is to simplify, starting with...

GROWING DIFFERENTLY: USING NEUROSCIENCE, CLIENT PERSONSAS, AND EMPATHY MAPPING TO WIN WORK

At this point in the year, are you finding that your pipeline is different from what you were thinking (good or bad)? Are you anticipating your client’s needs, ahead of time? Ensuring that your firm truly stands out from the flock? Empathy mapping is a crucial tool...

STRATEGIC GROWTH CONSULTANT: WHAT IS IT? WHY DO YOU NEED ONE?

There are only so many hours in a day. And the very things that made your firm successful can limit your leadership’s bandwidth. What happens when months slip by, head down in the busy day-to-day? Ever worry that you can’t grow because you can’t focus on it? Wish you...

NEW YEAR, NEW TECHNOLOGY

Unless your head’s been buried in the sand, you know that artificial intelligence (AI) has been in the limelight for good and bad reasons. One of the things that sets businesses apart is their ability to innovate which often means embracing new technology; In this...

USING MARKET RESEARCH TO DEVELOP EFFECTIVE AEC BUSINESS PLANS

Market research is a key component of effective business planning. Regardless of your role in any business, gathering research and creating meaning from it for the next year ensures your year is not only successful but also has a benchmark for success in place. Let’s...

PROFESSIONAL SERVICES MARKETING PODCAST: GOOD RESEARCH

Good research begins with a good framework. Listen in as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get...

NAVIGATING MARKET SHIFTS IN THE A/E/C INDUSTRY: A 2024 STRATEGY GUIDE

In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing...

EMPATHY MAPPING FOR AEC FIRMS: A SMARTER WAY TO GROW YOUR BUSINESS

Empathy can certainly be viewed as a buzzword that many businesses are unintentionally misusing in core value propositions. But empathy truly can act as an invaluable communication and business growth tool, if it’s defined and...

AEC MARKETEER PODCAST: DEMYSTIFYING MARKET RESEARCH

Sarah sits down with Keelin Cox of the AEC Marketeer podcast to break down market research; What it is, and why firms should invest in Market Research. Tap here to listen to the full episode.

SPILL THE INK PODCAST: THE VALUE OF MARKET RESEARCH FOR AEC FIRMS

What do we all do before making a decision? Research. Market research enables architecture, engineering, and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including planning for the future,...

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