Resources
Business Plan in 45 Days
Want to know the secret to a successful business plan? There are a few secrets that we’ll break down here. But, if you know you’re ready for a market strategy expert to hold your hand through the creation of a simplified yet highly effective business plan based on...
Go/No Go Marketing Decisions
You have a Go/No Go decision plan in place for proposals, so why not do the same for your marketing decisions? Are you guilty of looking at your marketing plan as an intricate, year-long plan with every single campaign detail...
How Market Research Can Influence Your Growth and BD Plan
Market Research is a mysterious term for many. It’s used as a catch-all for various research types that inform how firms make decisions, capture work, and plan for the future. So what is it? Why do I need it? Where do I find this unicorn? And what do I do with it?...
Differentiating Your Firm through Brand Positioning
Differentiation in your architecture, engineering, or construction (A/E/C) firm in today’s highly competitive market is critical to ensure its success. With so many firms offering similar services, it can be challenging to stand out from the flock. One effective way...
What is Market Research: Market Research for AEC
You are an expert in your field and that expertise has built your success. But what happens when you want to expand? Or if your growth plateaus? What if market changes force a pivot? How do you know what to do then? Market research for architects, engineers, and...
What is Strategic Planning: Strategic Planning Approaches 101
Strategic planning is an extraordinarily complex and integrated topic that requires analysis and consideration of individual and organizational psychology, psychographic, and social-technographic information in addition to KPIs and market data. It is a phenomenal...
What is a Professional Development Plan: Helping Your Employees Level Up
Companies set expectations for employees when they first come onboard and the expectations can change or be adjusted as the company needs, the scope of the position and/or the employee skills/knowledge evolves. In many cases employees are expected to shift and adjust...