Resources

EMPATHY MAPPING FOR AEC FIRMS: A SMARTER WAY TO GROW YOUR BUSINESS

Empathy can certainly be viewed as a buzzword that many businesses are unintentionally misusing in core value propositions. But empathy truly can act as an invaluable communication and business growth tool, if it’s defined and...

AEC MARKETEER PODCAST: DEMYSTIFYING MARKET RESEARCH

Sarah sits down with Keelin Cox of the AEC Marketeer podcast to break down market research; What it is, and why firms should invest in Market Research. Tap here to listen to the full episode.

SPILL THE INK PODCAST: THE VALUE OF MARKET RESEARCH FOR AEC FIRMS

What do we all do before making a decision? Research. Market research enables architecture, engineering, and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including planning for the future,...

MARKETERS TAKE FLIGHT PODCAST: DEMYSTIFYING ANNUAL AEC BUSINESS PLANNING

Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this podcast episode, Sarah sits down with Lindsay Diven of the Marketers Take Flight Podcast to demystify the entire process for you. We go on a journey through...

A/E/C MARKETING AND ARTIFICIAL INTELLIGENCE (AI)

Artificial Intelligence(AI) has been a part of our world for much longer than probably many of us realize (Hello, spellcheck). However, it wasn’t until November of 2022, when Chat GPT was released, that the conversations surrounding AI were introduced to the...

THE IMPORTANCE OF BUSINESS VISION (IN GOOD AND TOUGH ECONOMIES)

Over the past few weeks, I’ve fielded several phone calls from firms who are finally coming up for air from the backlog of work caused by the pandemic, and there’s a theme I’ve seen emerging over and over again; the importance of business vision. Firms are unsure of...

AEC BUSINESS PLANS IN 45 DAYS

Want to know the secret to a successful business plan? There are a few secrets that we’ll break down here. But, if you know you’re ready for a market strategy expert to hold your hand through the creation of a simplified yet highly effective business plan based on...

GO / NO GO MARKETING DECISIONS FOR AEC FIRMS

You have a Go/No Go decision plan in place for proposals, so why not do the same for your marketing decisions? Are you guilty of looking at your marketing plan as an intricate, year-long plan with every single campaign detail...

HOW MARKET RESEARCH CAN INFLUENCE YOUR GROWTH AND BD PLAN

Market Research is a mysterious term for many. It’s used as a catch-all for various research types that inform how firms make decisions, capture work, and plan for the future. So what is it? Why do I need it? Where do I find this unicorn? And what do I do with it?...

DIFFERENTIATING YOUR FIRM THROUGH BRAND POSITIONING

Differentiation in your architecture, engineering, or construction (A/E/C) firm in today’s highly competitive market is critical to ensure its success. With so many firms offering similar services, it can be challenging to stand out from the flock. One effective way...

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