LeadForward: Fall Planning Cohort
It is planning season—market forecasts, BD plans, marketing campaigns, internal communications. As a Marketing leader, you’re juggling multiple priorities and high expectations.
What is LeadForward?
LeadForward: Fall Planning Cohort is a 3-month program designed to help you:
- Sharpen your market view with guided assessment and forecasting tools
- Elevate your plans for BD, marketing, and internal communication campaigns
- Gain peer insights from other senior AEC marketing leaders tackling similar challenges
Program Includes:
- Monthly cohort sessions for sharing strategies, tools, and solutions
- Action-focused resources tailored to the AEC industry’s fall planning cycle
- Peer accountability to keep your plans on track and ready for execution
Built off the success of our LeadForward Growth Planning Cohort, this focused and tactical 3 month program will support and guide you as you start and end planning season with your team.
READY TO MAKE 2025 YOUR MOST FOCUSED YEAR YET?
- When: September – November 2025
- Investment: $1,250
- Limited to 12 participants for a high-impact, collaborative experience
Resources
Using Market Research to Develop Effective Business Plans
Market research for effective business plans is a key component of the business season that’s upon us. Regardless of your role in any business, gathering research and creating meaning from it for the next year ensures your year is not only successful but also has a benchmark for success in place. Let’s explore what makes an effective business plan.
Professional Services Marketing Podcast: Good Research
Good research begins with a good framework. Listen in, as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get out of the rabbit holes and back on track, and provide you with resources to get started.
Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide
In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing expectations of end users. To stay ahead of the curve and thrive in this new environment, it’s crucial to reevaluate your business development (BD) and marketing strategies.
Demystifying Market Research Podcast
Listen in as I chat with Keelin Cox of the AEC Marketeer podcast about what exactly market research is, and why your firms should invest in research! Head to bit.ly/marketresearchpodcast to listen to the entire episode
The Value Of Market Research For AEC Firms
Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their current markets. Head to bit.ly/aecmarketresearch to find out; How you know you’re doing “good” research? How should you incorporate your findings into your marketing strategy? And More!
Demystifying Annual AEC Business Planning
Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this episode, I sat down with Lindsay Diven, of Marketers Take Flight. We demystify the entire process for you. We discuss different types of plans, including strategic and marketing plans, providing invaluable insights to help you navigate your way to success with confidence. Head to bit.ly/aecbusinessplans to listen to the full episode!
Business Plan in 45 Days
Want to know the secret to a successful business plan? Keep reading to find out how to STOP over-engineering plans and START winning work!
How Market Research Can Influence Your Growth and BD Plan
Market Research is a mysterious term for many. Keep reading to learn how market research can help you grow your A/E/C firm.
What is Market Research: Market Research for AEC
You are an expert in your field and that expertise has built your success. But what happens when you want to expand? Or if your growth plateaus? What if market changes force a pivot? How do you know what to do then? Market research for architects, engineers, and...
What is Strategic Planning: Strategic Planning Approaches 101
Strategic planning is an extraordinarily complex and integrated topic that requires analysis and consideration of individual and organizational psychology, psychographic, and social-technographic information in addition to KPIs and market data. It is a phenomenal...