LEADFORWARD
A 6-month virtual peer program for AEC professionals stepping into new or evolving leadership roles. Build a trusted network of growth-minded peers, work monthly with Sarah Kinard, and leave with the tools and confidence to lead with purpose.
LEADING WELL SHOULDN'T FEEL THIS LONELY
You're not alone. That's why we built LeadForward.
ONE PROGRAM. ONE RISING LEADER. A COHORT OF PEERS.
LeadForward is a virtual peer cohort, not a solo course. You meet monthly with Sarah Kinard and a small group of AEC marketing, BD, operations, finance, and leadership professionals working through the same stage of the same climb — together.
GROWTH-MINDED AEC LEADERS
Directors, VPs, Principals, and other professionals carrying meaningful growth responsibility and stepping into new or evolving leadership roles.
VIRTUAL PEER COHORT
Monthly guided sessions with Sarah, peer discussion, practical tools you can use immediately, plus two Office Hours sessions for deeper work.
WHO JOINS LEADFORWARD?
LeadForward was built for growth-minded leaders across the AEC industry who own part of their firm's growth strategy but don't always have the structure, support, or peer perspective to match it.
PRINCIPALS, VPS & STRATEGY LEADERS
You're ready to connect your firm's vision to execution and lead the people responsible for making it happen.
MARKETING & BD LEADERS
You're tired of reactive planning and want stronger systems, better strategic clarity, and more influence across the firm.
OPERATIONS & FINANCE LEADERS
You're carrying growth responsibility and want greater clarity, focus, and connection between strategy, resources, and results.
WHAT THE SIX MONTHS LOOK LIKE
Each month focuses on a different aspect of strategic growth: leadership clarity, market intelligence, alignment, measurement, technology, and the tools to turn strategy into action.
GROWTH STRATEGY FOUNDATIONS
Define growth and your role in shaping it. Explore what growth strategy is and isn't, how it differs from a strategic plan or BD plan, and where your own influence sits in the process.
Growth Role Clarity Worksheet
READING THE MARKET
Use market intelligence to drive strategy. Learn the difference between data and intelligence and how to build a market intelligence process your firm can sustain.
Market Intelligence Checklist
GETTING PEOPLE BEHIND THE STRATEGY
Work through stakeholder engagement, change communication, and the challenge of building alignment when you have influence without formal authority.
Influence & Engagement Map
Strategy-to-Story Framework
DEFINING SUCCESS: KPIS & MEASUREMENT
Define what success looks like and how to track it honestly. Choose measures that drive the right behaviors rather than merely report activity.
KPI Filter & Alignment Tool
AI & STRATEGIC THINKING
Make sense of AI without the hype and use it to think more strategically: what to adopt, what to wait on, and what to stop doing.
AI Use-Case Prioritization Grid
FROM STRATEGY TO EXECUTION
Turn six months of thinking into action with realistic timelines, goals that drive accountability, and the momentum to keep moving.
Execution Roadmap
Momentum Tracker
STRATEGIC CHECK-IN & COURSE CORRECTION
Reconnect after the cohort ends to name what worked, what stalled, and where people, priorities, or resources need to be realigned against real-world conditions.
Strategic Reflection & Reset Worksheet
READY TO MAKE 2027 YOUR MOST FOCUSED YEAR YET?
Applications open for the 2027 cohort.
Six monthly virtual cohort sessions with Sarah and your peer group.
Strategic check-in and course correction after you've put the work into practice.
A deliberately small cohort designed for meaningful dialogue, support, and accountability.
WHAT YOU WALK AWAY WITH
Per participant for the full 2027 LeadForward experience. Limited to 12 participants so there is space for meaningful dialogue, working sessions, and real peer connection.
SARAH KINARD, HEAD BIRD
With over 20 years of experience leading growth strategies and new market development, Sarah Kinard is the driving force behind The Flamingo Project, a research, strategy, and growth-focused firm. She specializes in research-driven growth strategies and market positioning to help AEC firms thrive.
Sarah brings clarity, structure, and a future-focused lens to every conversation. She helps leaders cut through noise, define what matters, and build strategic rhythms that work in the real world.
Sarah is heavily involved in SMPS. She served as Dallas president from 2021 to 2022, and during her presidency she worked with Fort Worth to re-envision how SMPS serves the market, which led to the SMPS North Texas chapter. She is SMPS Foundation President 2026.
QUESTIONS WE GET
WHO IS LEADFORWARD FOR?
AEC professionals stepping into new or evolving leadership roles who carry meaningful responsibility for growth. That includes Principals, VPs, Directors, and marketing, BD, operations, finance, and strategy leaders who want stronger structure and peer support around the work.
IS THIS A COURSE OR A COHORT?
A cohort. You meet virtually with Sarah and a small group of peers working through the same material at the same time. It is not a self-paced video course.
HOW LONG DOES THE PROGRAM RUN?
Six monthly sessions run January through June 2027, followed by a strategic check-in and course-correction session in September.
WHEN DO APPLICATIONS OPEN?
Applications for the 2027 cohort open October 20, 2026. Spots fill on a rolling basis.
WHAT DOES LEADFORWARD COST?
The investment is $2,500 per participant for the full 2027 cohort experience.
IS LEADFORWARD VIRTUAL?
Yes. LeadForward runs virtually, with monthly cohort sessions and two additional Office Hours sessions with Sarah.
APPLY TO LEADFORWARD
Tell us where you are in your leadership journey, and we'll let you know if the 2027 cohort is the right fit.
Resources
AEC MARKETEER PODCAST: DEMYSTIFYING MARKET RESEARCH
Listen in as I chat with Keelin Cox of the AEC Marketeer podcast about what exactly market research is, and why your firms should invest in research! Head to bit.ly/marketresearchpodcast to listen to the entire episode
SPILL THE INK PODCAST: THE VALUE OF MARKET RESEARCH FOR AEC FIRMS
Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their current markets. Head to bit.ly/aecmarketresearch to find out; How you know you’re doing “good” research? How should you incorporate your findings into your marketing strategy? And More!
MARKETERS TAKE FLIGHT PODCAST: DEMYSTIFYING ANNUAL AEC BUSINESS PLANNING
Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this episode, I sat down with Lindsay Diven, of Marketers Take Flight. We demystify the entire process for you. We discuss different types of plans, including strategic and marketing plans, providing invaluable insights to help you navigate your way to success with confidence. Head to bit.ly/aecbusinessplans to listen to the full episode!
AEC BUSINESS PLANS IN 45 DAYS
Want to know the secret to a successful business plan? Keep reading to find out how to STOP over-engineering plans and START winning work!
HOW MARKET RESEARCH CAN INFLUENCE YOUR GROWTH AND BD PLAN
Market Research is a mysterious term for many. Keep reading to learn how market research can help you grow your A/E/C firm.
What is Market Research: Market Research for AEC
You are an expert in your field and that expertise has built your success. But what happens when you want to expand? Or if your growth plateaus? What if market changes force a pivot? How do you know what to do then? Market research for architects, engineers, and...