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BD Strategy
Knit your teams together to reach a common goal
Align your company vision, BD Direction and Market Priorities
The bull horn of your company internally and externally, these three disciplines are not always in sync. Aligning the company vision, BD direction, and market priorities is a powerful way to plan for the future. Each of these disciplines has tools to inform the other:
- Leadership has a direction for the company.
- Marketing has tools for competitive analysis, client information and market research.
- BD and project teams talk with the client every day to hear what they are thinking about now and in the future.
When these three feed each other, that’s when growth happens! Knitting your teams together creates an agile approach to all of your marketing, communications and BD activities.
Relevant Blog Posts
The Value Of Market Research For AEC Firms
Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their current markets. Head to bit.ly/aecmarketresearch to find out; How you know you’re doing “good” research? How should you incorporate your findings into your marketing strategy? And More!
A/E/C Marketing and Artificial Intelligence (AI)
Kristin Kautz an AI expert (and enthusiast!) breaks down the basics of artificial intelligence into digestible pieces while ‘drowning out the noise’ of what everyone on the internet tells us AI is or isn’t.
Go/No Go Marketing Decisions
You have a Go/No Go decision plan in place for proposals, so why not do the same for your marketing decisions? Here’s how …