SMPS North Texas
AI Exchange from Practice to Implementation
Thank YOU FOR ATTENDING TODAY’S SESSION!
Click the links below for the AI-generated one pager, marketing slide, and the answers from ChatGPT.
SMPS Foundation Emerging Trends 2025 Survey
RESOURCES
THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH
Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with architecture, engineering, and construction...
THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH
Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with architecture, engineering, and construction...
GROWTH STRATEGY IN A TIME OF WHAT NOW?
Let’s face it: growth isn’t a straight line. It’s more like a tangle of spaghetti—especially in the AEC industry right now. Markets are jittery. Federal funding is murky. Your principals are pulling in different directions, and “just go after everything” is starting...
FROM BUZZWORDS TO BREAKOUTS: INSIDE THE AI EXCHANGE
What happens when you mix five powerhouse AEC marketers, a room full of curious professionals, and just enough flair to keep things fabulous? You get the AI Exchange From Practice to Implementation, an energizing, insight-packed event brought to life by SMPS North...
KEEP IT SIMPLE: VISIONING FOR 2025
February is a time for reflection at The Flamingo Project. We look back on the past year and cast a vision for what’s ahead. January often feels like a whirlwind of “new year, new you” energy, so we let the dust settle, find our footing, and then go. If you’re...
NEW YEAR, NEW TECHNOLOGY
Unless your head’s been buried in the sand, you know that artificial intelligence (AI) has been in the limelight for good and bad reasons. One of the things that sets businesses apart is their ability to innovate which often means embracing new technology; In this case, AI. At The Flamingo Project, one of our core values is being curious. We also believe in sharing generously, which is why we want to help you understand how to harness the power of artificial intelligence to help you win work differently.
USING MARKET RESEARCH TO DEVELOP EFFECTIVE AEC BUSINESS PLANS
Market research for effective business plans is a key component of the business season that’s upon us. Regardless of your role in any business, gathering research and creating meaning from it for the next year ensures your year is not only successful but also has a benchmark for success in place. Let’s explore what makes an effective business plan.
EMPATHY MAPPING FOR AEC FIRMS: A SMARTER WAY TO GROW YOUR BUSINESS
Empathy truly can act as an invaluable communication and business growth tool, if it’s defined and implemented effectively.
A/E/C MARKETING AND ARTIFICIAL INTELLIGENCE (AI)
Kristin Kautz an AI expert (and enthusiast!) breaks down the basics of artificial intelligence into digestible pieces while ‘drowning out the noise’ of what everyone on the internet tells us AI is or isn’t.
THE IMPORTANCE OF BUSINESS VISION (IN GOOD AND TOUGH ECONOMIES)
It’s been said that business vision is, “a vivid picture of where you are headed to motivate others to take the journey with you.” Keep reading to find out what exactly this means and how you can ensure your business is doing this (no matter the state of the economy).
AEC BUSINESS PLANS IN 45 DAYS
Want to know the secret to a successful business plan? Keep reading to find out how to STOP over-engineering plans and START winning work!
GO / NO GO MARKETING DECISIONS FOR AEC FIRMS
You have a Go/No Go decision plan in place for proposals, so why not do the same for your marketing decisions? Here’s how …
HOW MARKET RESEARCH CAN INFLUENCE YOUR GROWTH AND BD PLAN
Market Research is a mysterious term for many. Keep reading to learn how market research can help you grow your A/E/C firm.
DIFFERENTIATING YOUR FIRM THROUGH BRAND POSITIONING
How can brand positioning help your A/E/C firm stand out from the flock? Keep reading to find out how to win work differently!
THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH
Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with architecture, engineering, and construction...
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