by Suzanne King | Mar 5, 2025 | AI, Artificial Intelligence, Marketing, Comms, Strategy
On Thursday, January 30, at the SMPS PRC 2025 conference, A/E/C marketers buzzed with ideas, connections, and debates about what lies ahead. The excitement reached its peak during the Fellows Hosted Forum, where five dynamic leaders—Josh Miles, Donna Corlew, FSMPS,...
by theheadbird | Oct 30, 2023 | Business Planning Series, Marketing, Comms, Strategy
In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing...
by Sarah | Oct 10, 2023 | Marketing, Comms, Strategy
Empathy can certainly be viewed as a buzzword that many businesses are unintentionally misusing in core value propositions. But empathy truly can act as an invaluable communication and business growth tool, if it’s defined and implemented effectively. Which is exactly...
by theheadbird | Aug 24, 2023 | Market Research, Marketing, Comms, Strategy, Podcasts
What do we all do before making a decision? Research. Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future,...
by theheadbird | Aug 17, 2023 | Marketing, Comms, Strategy
Artificial Intelligence(AI) has been a part of our world for much longer than probably many of us realize (Hello, spellcheck). However, it wasn’t until November of 2022, when Chat GPT was released, that the conversations surrounding AI were introduced to the...
by theheadbird | May 18, 2023 | Marketing, Comms, Strategy
You have a Go/No Go decision plan in place for proposals, so why not do the same for your marketing decisions? Are you guilty of looking at your marketing plan as an intricate, year-long plan with every single campaign detail planned? If so, you’re not alone, but...
