by Suzanne King | Mar 5, 2025 | AI, Vision and Strategy
On Thursday, January 30, at the SMPS PRC 2025 conference, A/E/C marketers buzzed with ideas, connections, and debates about what lies ahead. The excitement reached its peak during the Fellows Hosted Forum, where five dynamic leaders—Josh Miles, Donna Corlew, FSMPS,...
by Sarah | Dec 11, 2023 | Brand and Messaging, Business Planning
Unless your head’s been buried in the sand, you know that artificial intelligence (AI) has been in the limelight for good and bad reasons. One of the things that sets businesses apart is their ability to innovate which often means embracing new technology; In this...
by theheadbird | Oct 30, 2023 | Business Planning, Vision and Strategy
In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing...
by Sarah | Oct 10, 2023 | Vision and Strategy
Empathy can certainly be viewed as a buzzword that many businesses are unintentionally misusing in core value propositions. But empathy truly can act as an invaluable communication and business growth tool, if it’s defined and implemented effectively. Which is exactly...
by theheadbird | Aug 24, 2023 | Market Research, Podcasts, Vision and Strategy
What do we all do before making a decision? Research. Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future,...
by theheadbird | Aug 17, 2023 | Vision and Strategy
Artificial Intelligence(AI) has been a part of our world for much longer than probably many of us realize (Hello, spellcheck). However, it wasn’t until November of 2022, when Chat GPT was released, that the conversations surrounding AI were introduced to the...
