IS YOUR AEC FIRM READY FOR THE NEW SEARCH LANDSCAPE?

by Suzanne King | Dec 1, 2025 | AI, Brand and Messaging, Client Experience

If there’s a theme emerging from our LeadForward session with Ida Cheinman of Substance151, it’s that technology isn’t slowing down to let anyone catch up. The first blog in this series explored how tools like Amplify and Qualtrics can support employee advocacy — but...

TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD

by Suzanne King | Oct 3, 2025 | AI, Client Experience, Market Research, Strategic Growth

Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...

LEAN VISION: HOW AEC FIRMS ARE HUMANIZING STRATEGY AND RECLAIMING GROWTH

by Suzanne King | Jul 2, 2025 | Client Experience, Strategic Growth, Vision and Strategy

What if your firm’s vision actually moved people? Not just in the strategy retreat. Not just in a slide deck. We mean the kind of vision that shows up in hallway conversations, kickoff meetings, and those “what are we even doing here?” moments.  “We’re not forecasting...

SUCCESS, SIMPLIFIED: WHAT IT REALLY TAKES TO MOVE FORWARD

by Suzanne King | May 21, 2025 | Client Experience, Strategic Growth

"Success isn't about doing more, it's about getting clear." If you’ve been in the AEC industry for more than a minute, you’ve probably felt it—that tension between “Let’s do something big!” and “We have no idea where to start.” Recently, I joined Keelin Cox,...

LEADING THROUGH CHANGE: HIGHLIGHTS FROM THE SMPS PRC FELLOWS HOSTED FORUM

by Suzanne King | Mar 5, 2025 | AI, Client Experience

On Thursday, January 30, at the SMPS PRC 2025 conference, A/E/C marketers buzzed with ideas, connections, and debates about what lies ahead. The excitement reached its peak during the Fellows Hosted Forum, where five dynamic leaders—Josh Miles, Donna Corlew, FSMPS,...

GROWING DIFFERENTLY: USING NEUROSCIENCE, CLIENT PERSONSAS, AND EMPATHY MAPPING TO WIN WORK

by Sarah | May 21, 2024 | Client Experience, Strategic Growth, Vision and Strategy

At this point in the year, are you finding that your pipeline is different from what you were thinking (good or bad)?  Are you anticipating your client’s needs, ahead of time? Ensuring that your firm truly stands out from the flock? Empathy mapping is a crucial tool...