by Sarah | Dec 3, 2023 | Business Planning, Fall Planning
Market research is a key component of effective business planning. Regardless of your role in any business, gathering research and creating meaning from it for the next year ensures your year is not only successful but also has a benchmark for success in place. Let’s...
by theheadbird | Nov 11, 2023 | Business Planning, Fall Planning, Market Research, Podcasts
Good research begins with a good framework. Listen in as Sarah chats with Frank Lippert and Kate Robinette of GoStrategies about how to build those plans on good research. They talk about defining the use of the data before you start, reframing the questions to get...
by theheadbird | Oct 30, 2023 | Business Planning, Fall Planning, Market Research, Vision and Strategy
In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing...
by Sarah | Aug 30, 2023 | Fall Planning, Market Research, Podcasts
Sarah sits down with Keelin Cox of the AEC Marketeer podcast to break down market research; What it is, and why firms should invest in Market Research. Tap here to listen to the full...
by theheadbird | Aug 24, 2023 | Business Planning, Fall Planning, Podcasts
Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this podcast episode, Sarah sits down with Lindsay Diven of the Marketers Take Flight Podcast to demystify the entire process for you. We go on a journey through...
by theheadbird | Jul 3, 2023 | Business Planning, Fall Planning
Want to know the secret to a successful business plan? There are a few secrets that we’ll break down here. But, if you know you’re ready for a market strategy expert to hold your hand through the creation of a simplified yet highly effective business plan based on...
