Artificial Intelligence(AI) has been a part of our world for much longer than probably many of us realize (Hello, spellcheck). However, it wasn’t until November of 2022, when Chat GPT was released, that the conversations surrounding AI were introduced to the...
Over the past few weeks, I’ve fielded several phone calls from firms who are finally coming up for air from the backlog of work caused by the pandemic, and there’s a theme I’ve seen emerging over and over again; the importance of business vision. Firms are unsure of...
Want to know the secret to a successful business plan? There are a few secrets, that we’ll break down here. But, if you know you’re ready for a market strategy expert to hold your hand through the creation of a simplified, yet highly effective business plan, based on...
You have a Go/No Go decision plan in place for proposals, so why not do the same for your marketing decisions? Are you guilty of looking at your marketing plan as an intricate, year-long plan with every single campaign detail planned? If so, you’re not alone, but...
Market Research is a mysterious term for many. It’s used as a catch-all for various research types that inform how firms make decisions, capture work, and plan for the future. So what is it? Why do I need it? Where do I find this unicorn? And what do I do with it?...
