LeadForward: Fall Planning Cohort
It is planning season—market forecasts, BD plans, marketing campaigns, internal communications. As a Marketing leader, you’re juggling multiple priorities and high expectations.
What is LeadForward?
LeadForward: Fall Planning Cohort is a 3-month program designed to help you:
- Sharpen your market view with guided assessment and forecasting tools
- Elevate your plans for BD, marketing, and internal communication campaigns
- Gain peer insights from other senior AEC marketing leaders tackling similar challenges
Program Includes:
- Monthly cohort sessions for sharing strategies, tools, and solutions
- Action-focused resources tailored to the AEC industry’s fall planning cycle
- Peer accountability to keep your plans on track and ready for execution
Built off the success of our LeadForward Growth Planning Cohort, this focused and tactical 3 month program will support and guide you as you start and end planning season with your team.
READY TO MAKE 2025 YOUR MOST FOCUSED YEAR YET?
- When: September – November 2025
- Investment: $1,250
- Limited to 12 participants for a high-impact, collaborative experience
Resources
THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH
Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with architecture, engineering, and construction...
BEFORE YOU KICK OFF YOUR NEXT INITIATIVE, ASK THIS ONE QUESTION
It’s the question we ask first when a firm brings us in to lead a growth initiative, a rebrand, a new market entry, or a post-merger alignment. And it’s the question that, honestly, most executive teams can’t answer cleanly. Initiatives in AEC tend to get set up the...
Q1 IS OVER. IS YOUR AEC GROWTH PLAN STILL WORKING?
A lot has changed since October. Here’s how to tell if your AEC Growth Plan is still pointing at the right target —and what to do when it isn’t.April is the moment of truth for most AEC growth plans. Q1 is behind you, Q2 is just getting started, and somewhere between...
GROUNDHOG DAY AND YOUR BUSINESS PLAN: WHAT TO ADJUST NOW
January has a funny way of sobering us up. In the fall, you planned. You workshopped. You debated priorities. You built the business plan, nodded confidently, and kicked things off on January 1 with fresh notebooks and big energy. And now it is late January. The...
TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD
Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...
HOW TO USE THE GROWTH STRATEGY MATRIX
Growth in the A/E/C industry is not for the faint of heart. Markets shift, clients evolve, and even the most seasoned leaders can feel caught between chasing opportunities and sticking to what’s safe. The truth is, growth can feel messy, especially when it’s reactive...
NAVIGATING MARKET SHIFTS IN THE A/E/C INDUSTRY
Navigating market shifts in AEC has never been more critical. Some shifts come quietly, others make a lot of noise, but all of them create ripples that affect how firms do business. The key is not to avoid shifts, it’s to understand where they hit your business and...
GO TO INDUSTRY RESEARCH AND PULSE RESOURCES FOR AEC MARKETING AND STRATEGY
Market research can feel like a big, abstract concept, but at the end of the day, it’s about knowing where to look for the right insights. Over the years, I’ve built a go-to list of resources that I check regularly to understand market shifts, track competitor trends,...
FROM PLAN TO PRACTICE: MAKING STRATEGY STICK INSIDE YOUR FIRM
Every January, firms roll out fresh strategies with fanfare. The PowerPoint decks are polished, the goals are inspiring, and leadership beams with optimism. By mid-year, reality sets in. Competing priorities creep in, teams lose focus, and the strategy becomes...
GROWTH STRATEGIZED: A PRACTICAL FRAMEWORK TO TURN VISION INTO ACTION
At The Flamingo Project, we’ve seen this moment happen over and over: a firm sets a bold vision, full of clarity and inspiration, and then stalls when it’s time to bring it to life. The culprit? It’s not the market. It’s not your team. It’s usually the missing link...