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Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide

Navigating Market Shifts in the A/E/C Industry: A 2024 Strategy Guide

by theheadbird | Oct 30, 2023 | Business Planning, Fall Planning, Vision and Strategy

In the ever-evolving landscape of the A/E/C world, market shifts can be both challenging and full of opportunities. As we approach 2024, the industry is experiencing significant changes due to capital market constraints, the cost of money, and the changing...
Using Empathy Mapping as Research to Grow Your Business

Using Empathy Mapping as Research to Grow Your Business

by Sarah | Oct 10, 2023 | Vision and Strategy

Empathy can certainly be viewed as a buzzword that many businesses are unintentionally misusing in core value propositions. But empathy truly can act as an invaluable communication and business growth tool, if it’s defined and implemented effectively. Which is exactly...
Demystifying Annual AEC Business Planning

Demystifying Annual AEC Business Planning

by theheadbird | Aug 24, 2023 | Business Planning, Fall Planning, Podcasts

Are you feeling overwhelmed by the daunting task of annual AEC business planning? Well, fret no more! In this podcast episode, Sarah sits down with Lindsay Diven of the Marketers Take Flight Podcast to demystify the entire process for you. We go on a journey through...
A/E/C Marketing and Artificial Intelligence (AI)

A/E/C Marketing and Artificial Intelligence (AI)

by theheadbird | Aug 17, 2023 | Vision and Strategy

Artificial Intelligence(AI) has been a part of our world for much longer than probably many of us realize (Hello, spellcheck). However, it wasn’t until November of 2022, when Chat GPT was released, that the conversations surrounding AI were introduced to the...
The Importance of Business Vision (In Good and Tough Economies)

The Importance of Business Vision (In Good and Tough Economies)

by theheadbird | Jul 17, 2023 | Vision and Strategy

Over the past few weeks, I’ve fielded several phone calls from firms who are finally coming up for air from the backlog of work caused by the pandemic, and there’s a theme I’ve seen emerging over and over again; the importance of business vision. Firms are unsure of...
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