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Is your AEC firm ready for the new search landscape?

Is your AEC firm ready for the new search landscape?

by Suzanne King | Dec 1, 2025 | AI, Brand and Messaging, Client Experience

If there’s a theme emerging from our LeadForward session with Ida Cheinman of Substance151, it’s that technology isn’t slowing down to let anyone catch up. The first blog in this series explored how tools like Amplify and Qualtrics can support employee advocacy — but...
Tech Can’t Replace Culture: Employee Advocacy Lessons from LeadForward

Tech Can’t Replace Culture: Employee Advocacy Lessons from LeadForward

by Suzanne King | Oct 3, 2025 | Client Experience, Strategic Growth, Strategy Officer

Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...
How to use the growth strategy matrix

How to use the growth strategy matrix

by Suzanne King | Sep 17, 2025 | Business Planning, Market Research, Strategic Growth, Vision and Strategy

Growth in the A/E/C industry is not for the faint of heart. Markets shift, clients evolve, and even the most seasoned leaders can feel caught between chasing opportunities and sticking to what’s safe. The truth is, growth can feel messy, especially when it’s reactive...
Go to Industry Research and Pulse Resources for AEC Marketing & Strategy

Go to Industry Research and Pulse Resources for AEC Marketing & Strategy

by Suzanne King | Aug 25, 2025 | Fall Planning, Market Research

Market research can feel like a big, abstract concept, but at the end of the day, it’s about knowing where to look for the right insights. Over the years, I’ve built a go-to list of resources that I check regularly to understand market shifts, track competitor trends,...
From plan to practice: Making strategy stick inside your firm

From plan to practice: Making strategy stick inside your firm

by Suzanne King | Aug 19, 2025 | Business Planning, Strategic Growth

Every January, firms roll out fresh strategies with fanfare. The PowerPoint decks are polished, the goals are inspiring, and leadership beams with optimism. By mid-year, reality sets in. Competing priorities creep in, teams lose focus, and the strategy becomes...
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