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Q1 IS OVER. IS YOUR AEC GROWTH PLAN STILL WORKING?

Q1 IS OVER. IS YOUR AEC GROWTH PLAN STILL WORKING?

by Suzanne King | Apr 27, 2026 | Business Planning, Fall Planning, Strategic Growth

A lot has changed since October. Here’s how to tell if your AEC Growth Plan is still pointing at the right target —and what to do when it isn’t. April is the moment of truth for most AEC growth plans. Q1 is behind you, Q2 is just getting started, and somewhere between...
GROUNDHOG DAY AND YOUR BUSINESS PLAN: WHAT TO ADJUST NOW

GROUNDHOG DAY AND YOUR BUSINESS PLAN: WHAT TO ADJUST NOW

by Suzanne King | Jan 30, 2026 | Business Planning, Client Experience, Strategic Growth, Vision and Strategy

January has a funny way of sobering us up. In the fall, you planned. You workshopped. You debated priorities. You built the business plan, nodded confidently, and kicked things off on January 1 with fresh notebooks and big energy. And now it is late January. The...
AEC GROWTH PROFESSIONALS DAY: CELEBRATING THE SMPS COMMUNITY

AEC GROWTH PROFESSIONALS DAY: CELEBRATING THE SMPS COMMUNITY

by Suzanne King | Jan 8, 2026 | Strategic Growth

On January 8, the Society for Marketing Professional Services (SMPS) celebrates AEC Growth Professionals Day—a moment dedicated to recognizing the marketers, business developers, and strategists who drive growth across the architecture, engineering, and construction...
IS YOUR AEC FIRM READY FOR THE NEW SEARCH LANDSCAPE?

IS YOUR AEC FIRM READY FOR THE NEW SEARCH LANDSCAPE?

by Suzanne King | Dec 1, 2025 | AI, Brand and Messaging, Client Experience

If there’s a theme emerging from our LeadForward session with Ida Cheinman of Substance151, it’s that technology isn’t slowing down to let anyone catch up. The first blog in this series explored how tools like Amplify and Qualtrics can support employee advocacy — but...
TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD

TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD

by Suzanne King | Oct 3, 2025 | AI, Client Experience, Market Research, Strategic Growth, Strategy Officer

Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...
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