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THE K-12 CONSTRUCTION MARKET HAS THREE LAYERS. MOST AEC FIRMS ONLY SEE ONE.

THE K-12 CONSTRUCTION MARKET HAS THREE LAYERS. MOST AEC FIRMS ONLY SEE ONE.

by Suzanne King | May 29, 2026 | Business Planning, Market Research, Vision and Strategy

The national K-12 construction market looks healthy from a distance. Enrollment is large, facility stock is aging, and communities across the country are investing in schools. Pull back the lens a little further, and the picture gets more nuanced — and more...
THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH

THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH

by Suzanne King | May 5, 2026 | Business Planning, Market Research, Strategic Growth

What 25 Years of Industry Signals Reveal Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with...
GROUNDHOG DAY AND YOUR BUSINESS PLAN: WHAT TO ADJUST NOW

GROUNDHOG DAY AND YOUR BUSINESS PLAN: WHAT TO ADJUST NOW

by Suzanne King | Jan 30, 2026 | Business Planning, Client Experience, Strategic Growth, Vision and Strategy

January has a funny way of sobering us up. In the fall, you planned. You workshopped. You debated priorities. You built the business plan, nodded confidently, and kicked things off on January 1 with fresh notebooks and big energy. And now it is late January. The...
AEC GROWTH PROFESSIONALS DAY: CELEBRATING THE SMPS COMMUNITY

AEC GROWTH PROFESSIONALS DAY: CELEBRATING THE SMPS COMMUNITY

by Suzanne King | Jan 8, 2026 | Strategic Growth

On January 8, the Society for Marketing Professional Services (SMPS) celebrates AEC Growth Professionals Day—a moment dedicated to recognizing the marketers, business developers, and strategists who drive growth across the architecture, engineering, and construction...
TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD

TECH CAN’T REPLACE CULTURE: EMPLOYEE ADVOCACY LESSONS FROM LEADFORWARD

by Suzanne King | Oct 3, 2025 | AI, Client Experience, Market Research, Strategic Growth, Strategy Officer

Ida Cheinman of Substance151 kicked off a LeadForward session with a powerful conversation about employee advocacy, technology, and culture in AEC firms. She opened with a simple but important question: How do we truly know when employees are proud of their workplace?...
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