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THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH

THE EVOLUTION OF AEC MARKETING STRATEGY: AND THE QUIET SHIFTS THAT CHANGED GROWTH

by Suzanne King | May 5, 2026 | Business Planning, Market Research, Strategic Growth

What 25 Years of Industry Signals Reveal Over the past 25 years, the AEC industry hasn’t changed overnight. It has shifted gradually—through signals many of us didn’t recognize until they became impossible to ignore. As a strategic growth consultant working with...
BEFORE YOU KICK OFF YOUR NEXT INITIATIVE, ASK THIS ONE QUESTION

BEFORE YOU KICK OFF YOUR NEXT INITIATIVE, ASK THIS ONE QUESTION

by Suzanne King | May 4, 2026 | Business Planning, Fall Planning, Strategic Growth

DOES EVERYONE IN THE ROOM KNOW WHAT SUCCESS LOOKS LIKE? It’s the question we ask first when a firm brings us in to lead a growth initiative, a rebrand, a new market entry, or a post-merger alignment. And it’s the question that, honestly, most executive teams can’t...
Q1 IS OVER. IS YOUR AEC GROWTH PLAN STILL WORKING?

Q1 IS OVER. IS YOUR AEC GROWTH PLAN STILL WORKING?

by Suzanne King | Apr 27, 2026 | Business Planning, Fall Planning, Strategic Growth

A lot has changed since October. Here’s how to tell if your AEC Growth Plan is still pointing at the right target —and what to do when it isn’t. April is the moment of truth for most AEC growth plans. Q1 is behind you, Q2 is just getting started, and somewhere between...
IS YOUR AEC FIRM READY FOR THE NEW SEARCH LANDSCAPE?

IS YOUR AEC FIRM READY FOR THE NEW SEARCH LANDSCAPE?

by Suzanne King | Dec 1, 2025 | AI, Brand and Messaging, Client Experience

If there’s a theme emerging from our LeadForward session with Ida Cheinman of Substance151, it’s that technology isn’t slowing down to let anyone catch up. The first blog in this series explored how tools like Amplify and Qualtrics can support employee advocacy — but...
FROM PLAN TO PRACTICE: MAKING STRATEGY STICK INSIDE YOUR FIRM

FROM PLAN TO PRACTICE: MAKING STRATEGY STICK INSIDE YOUR FIRM

by Suzanne King | Aug 19, 2025 | Business Planning, Strategic Growth

Every January, firms roll out fresh strategies with fanfare. The PowerPoint decks are polished, the goals are inspiring, and leadership beams with optimism. By mid-year, reality sets in. Competing priorities creep in, teams lose focus, and the strategy becomes...
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